Methods and apparatus to measure exposure to streaming media

ABSTRACT

Methods and apparatus to measure exposure to streaming media are disclosed. An example method includes detecting metadata associated with streaming media presented at a client device. Data is extracted from a first field of the metadata. The data from the first field of the metadata is processed to generate a first request directed to a first internet domain, the first internet domain based on the data, the first request including a media identifier from a second field of the metadata, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media. In response to the detection of the metadata, the first request is sent from the client device to the first internet domain.

RELATED APPLICATIONS

This patent arises from a continuation of U.S. patent application Ser.No. 15/082,991, filed on Mar. 28, 2016, and entitled “METHODS ANDAPPARATUS TO MEASURE EXPOSURE TO STREAMING MEDIA”, which is acontinuation of U.S. patent application Ser. No. 14/144,352, filed onDec. 30, 2013 and entitled “METHODS AND APPARATUS TO MEASURE EXPOSURE TOSTREAMING MEDIA,” which claims the benefit of U.S. Provisional PatentApplication Ser. No. 61/889,505, which was filed on Oct. 10, 2013 and ofU.S. Provisional Patent Application Ser. No. 61/890,176, which was filedon Oct. 11, 2013. U.S. patent application Ser. No. 15/082,991, U.S.patent application Ser. No. 14/144,352, U.S. Provisional PatentApplication Ser. No. 61/889,505, and U.S. Provisional Patent ApplicationSer. No. 61/890,176 are hereby incorporated herein by reference in theirentireties.

FIELD OF THE DISCLOSURE

This disclosure relates generally to measuring media exposure, and, moreparticularly, to methods and apparatus to measure exposure to streamingmedia.

BACKGROUND

In recent years, media devices have been provided with Internetconnectivity and the ability to retrieve media from the Internet. Assuch, media exposure has shifted away from conventional methods ofpresentation, such as broadcast television, towards presentation viaconsumer devices accessing the Internet to retrieve media for display.

Media providers and/or other entities such as, for example, advertisingcompanies, broadcast networks, etc. are often interested in the viewing,listening, and/or media behavior of audience members and/or the publicin general. The media usage and/or exposure habits of audience membersas well as demographic data about the audience members is collected andused to statistically determine the size and demographics of an audienceof interest.

Traditionally, audience measurement entities determine audienceengagement levels for media programming and/or advertisements based onregistered panel members. That is, an audience measurement entityenrolls people who consent to being monitored into a panel. The audiencemeasurement entity then monitors those panel members to determine media(e.g., television programs, radio programs, movies, DVDs, etc.)presented to those panel members. In this manner, the audiencemeasurement entity can determine exposure measures for different media(e.g., content and/or advertisements) based on the collected mediameasurement data.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 depicts an example system that may be used to determine exposureto streaming media.

FIG. 2 depicts an alternative example system that may be used todetermine exposure to streaming media.

FIG. 2A depicts an alternative example system that may be used todetermine exposure to streaming media.

FIG. 3 is a block diagram of an example implementation of the browser ofFIG. 1.

FIG. 4 is a block diagram of an example implementation of the databaseproprietor of FIG. 1.

FIG. 4A is a block diagram of an example implementation of the centralfacility of FIG. 1.

FIG. 5 is a block diagram of an example implementation of an example HLSstream that may be displayed by the example browser of FIGS. 1, 2,and/or 3.

FIG. 6 is a flowchart representative of example machine-readableinstructions which may be executed to implement the example serviceprovider of FIGS. 1 and/or 2.

FIGS. 7 and 8 are flowcharts representative of example machine-readableinstructions which may be executed to implement the example browser ofFIGS. 1, 2, and/or 3.

FIGS. 9 and 10 are flowcharts representative of example machine-readableinstructions which may be executed to implement the example databaseproprietor of FIGS. 1, 2, 2A, and/or 4.

FIG. 10A is a table representative of impression data recorded by theexample database proprietor.

FIG. 10B is a table representative of demographic information stored bythe database proprietor.

FIG. 10C is a table representative of aggregated media presentationinformation as transmitted to the central facility by the databaseproprietor.

FIG. 11 is a flowchart representative of example machine-readableinstructions which may be executed to implement the example centralfacility of FIGS. 1, 2, 2A, and/or 4A.

FIG. 12 is a block diagram of an example processor platform capable ofexecuting the example machine-readable instructions of FIGS. 6, 7, 8, 9,10, and/or 11 to implement the example service provider of FIGS. 1and/or 2, the example browser of FIGS. 1, 2, 2A, and/or 3, the exampledatabase proprietor of FIGS. 1, 2, 2A, and/or 4, and/or the examplecentral facility of FIGS. 1, 2, 2A, and/or 4A.

Wherever possible, the same reference numbers will be used throughoutthe drawing(s) and accompanying written description to refer to the sameor like parts.

DETAILED DESCRIPTION

Monitoring companies desire to gain knowledge on how users interact withmedia devices such as smartphones, tablets, laptops, smart televisions,etc. In particular, the media monitoring companies want to monitor mediapresentations made at the media devices to, among other things, monitorexposure to advertisements, determine advertisement effectiveness,determine user behavior, identify purchasing behavior associated withvarious demographics, determine popularity ratings for content, etc.Monitoring companies enlist panelists and collect demographicinformation about the panelists. Media presentation information is thencollected in association with the panelists. However, it is difficultfor monitoring companies to collect detailed demographic informationfrom every user to whom media is presented (e.g., non-panelists). Inexamples disclosed herein, monitoring companies cooperate with databaseproprietors (e.g., Facebook, Twitter, Experian, etc.) that have largedatabases of demographic information to extend media monitoringcapabilities to non-panelists.

In examples disclosed herein, the presented media is identified usingtranscoded watermarks. The transcoded watermarks are transmitted asmetadata (e.g., an ID3 tag) that is sent in association with and/or aspart of the media. The media presentation device (e.g., an iPad, a smartTV, etc.) extracts the metadata and transmits the metadata to thedatabase proprietor along with information that identifies the mediadevice and/or a user of the media device to the database proprietor. Ifthe database proprietor cannot identify the media device and/or a userof the media device, the database proprietor redirects the media deviceto a different database proprietor and/or the audience measuremententity, so that the media device and/or a user of the media device canbe identified. If the database proprietor can identify the media deviceand/or a user of the media device, the database proprietor reportsdemographic information associated with the media device and/or user ofthe media device to the audience measurement entity for association withthe media and/or the metadata identifying the media. In some examples,the metadata is not transmitted to the database proprietor to preventthe database proprietor from identifying the media accessed by the mediadevice and/or the user.

Traditionally, audience measurement entities (also referred to herein as“ratings entities”) determine demographic reach for advertising and/ormedia programming based on registered panel members. That is, anaudience measurement entity enrolls people that consent to beingmonitored into a panel. During enrollment, the audience measuremententity receives demographic information from the enrolling people sothat subsequent correlations may be made between media exposure to thosepanelists and different demographic markets. The audience measuremententity then sets and/or retrieves a user and/or device identifier sothat subsequent impressions related to the panelist can be associatedwith the panelist and/or the demographics of the panelist. In someexamples, the user and/or device identifier is cookie data or anotheridentifier that is used by a media device (e.g., an iPad) whencommunicating with the audience measurement entity. Based on the userand/or device identifier, the audience measurement entity identifiesdemographic information provided by the panelist. In exchange forproviding detailed demographic information, panelists are sometimesprovided with incentives (e.g., apps, gift cards, cash, entry into araffle and/or drawing, etc.). Accordingly, having a large panel cansometimes become cost prohibitive.

To alleviate the costs of constructing and/or maintaining a large panel,the audience measurement entity cooperates with other entities to obtaindemographic information associated with media presentations. Examplemethods, apparatus, and/or articles of manufacture disclosed hereinenable an audience measurement entity to request demographic informationfrom other entities that operate based on user registration models.Cooperation with other entities that operate based on user registrationmodels enables the audience measurement entity to effectively increasethe size of the panel of users.

As used herein, a user registration model is a model in which userssubscribe to services of those entities by creating an account andproviding demographic-related information about themselves. Sharing ofdemographic information associated with registered users of databaseproprietors enables an audience measurement entity to receive audiencemeasurement information from external sources (e.g., databaseproprietors), thus extending the coverage, accuracy, and/or completenessof their demographics-based audience measurements. Such access alsoenables the audience measurement entity to monitor persons who would nototherwise have joined an audience measurement panel.

Any entity having a database identifying demographics of a set ofindividuals may cooperate with the audience measurement entity. Suchentities may be referred to as “database proprietors” and includeentities such as wireless service carriers, mobile software/serviceproviders, social networking sites (e.g., Facebook, Twitter, LinkedIn,Google, etc.), online retailer sites (e.g., Amazon.com, Buy.com, etc.),and/or any other Internet site that maintains user registration records(e.g., Yahoo!, MSN, Apple iTunes, Experian, etc.) There are manydatabase proprietors operating on the Internet. Database proprietorsprovide services to large numbers of subscribers. In exchange for theprovision of the service, the subscribers register with the proprietor.As part of this registration, the subscribers provide detaileddemographic information. The database proprietors, as part of the use ofthe provided service (e.g., a social networking service, a shoppingservice, a news service, etc.) have access to set and/or collect cookiesand/or other identifiers stored by a browser.

The database proprietor(s) report media presentation information anddemographic information associated with the media presentation to theaudience measurement entity. In traditional panelist-based systems, thepanelist is aware that they are sharing demographic information with theaudience measurement entity. However, in examples disclosed herein,demographic information is retrieved from a database proprietor and,accordingly, comes with data privacy concerns (because users may beunaware of the sharing of their demographic information). To that end,users may approve or prevent the sharing of demographic information onthe part of the database proprietor. For example, when creating anaccount with the database proprietor(s), a user may be asked for theirpermission to share demographic information with other entities (e.g.,the audience measurement entity).

In further contrast to demographic information received when enrollingpanelists (where the panelist is requested to provide very detaileddemographic information to the audience measurement entity), thedemographic information collected by the database proprietor may not beas detailed as demographic information that would otherwise be collectedby the audience measurement entity. For example, the database proprietormight not request demographic information related to the user's income,the user's interests, the user's race, etc. Furthermore, differentdatabase proprietors may request and/or store different information fromthe user. For example, a social media database proprietor may storedemographic information related to user's race, interests, location,etc. while a credit reporting database proprietor may store demographicinformation related to a user's financial information (e.g., income,credit score, etc.).

In examples disclosed herein, database proprietors provide demographicinformation concerning users to the audience measurement entity (e.g.,The Nielsen Company of Schaumburg, Ill., United States of America) inassociation with particular pieces of media. The demographicinformation, in some examples, is provided in the aggregate. In someexamples, a database proprietor transmits demographic information on anaggregate basis when a threshold number of users to whom a particularpiece of media was presented is reached. For example, aggregateddemographic information may be provided only when there are more thanone hundred users associated with the media. However, any otherthreshold amount of users may additionally or alternatively be used. Incontrast, demographic information may be provided to the ratings entityon an individual basis when a single user is identified in associationwith the demographic information. Whether to provide the demographicinformation to the ratings entity in the aggregate or individually maybe determined by the database proprietor for any reason such as, forexample, privacy laws in the jurisdiction of the database proprietor,business factors, technical limitations, etc.

In some examples, to more accurately associate media presentations withthe correct demographics, example methods, apparatus, and/or articles ofmanufacture disclosed herein leverage user information located in theaudience measurement entity's records (e.g., panelist information) aswell as user information located at one or more database proprietors(e.g., web service providers) that maintain records or profiles of usershaving accounts therewith. In some examples, multiple databaseproprietors may report demographic information to the media monitoringentity in association with the same media. Multiple sources (e.g.,demographic information from the panels of an audience measurementcompany and/or registered user data of web service providers) may beuseful because the additional data results in improved accuracy ofdemographic metrics for content and/or advertising campaigns. Exampletechniques disclosed herein use online registration data to identifydemographics of users to track quantities of impressions attributable todemographics associated with those users. As used herein, an impressionrefers to an exposure to media (e.g., content and/or an advertisement).In Internet advertising, a quantity of impressions or impression countis the total number of times an advertisement or advertisement campaignhas been accessed by a population. Impressions do not take into accountmultiple exposures to the same individual (i.e., two exposures to thesame person count as two impressions). In contrast, unique impressioncounts eliminate duplicate exposures and, thus, only count one exposureper person irrespective of how many times that person may actuallyexperience an exposure.

As used herein, the term “media” includes any type of content and/oradvertisement delivered via any type of distribution medium. Thus, mediaincludes television programming or television advertisements, radioprogramming or radio advertisements, movies, web sites, streaming media,etc. Example methods, apparatus, and articles of manufacture disclosedherein monitor media presentations at media devices. Such media devicesmay include, for example, Internet-enabled televisions, personalcomputers, Internet-enabled mobile handsets (e.g., a smartphone such asan Apple iPhone®, a Samsung Galaxy S® 4, etc.), video game consoles(e.g., Xbox®, PlayStation® 3), tablet computers (e.g., an iPad®),digital media players (e.g., AppleTV®, a Roku® media player, aSlingbox®, etc.), etc. In some examples, media monitoring information isaggregated to determine ownership and/or usage statistics of mediadevices, relative rankings of usage and/or ownership of media devices,types of uses of media devices (e.g., whether a device is used forbrowsing the Internet, streaming media from the Internet, etc.), and/orother types of media device information. In examples disclosed herein,monitoring information includes, but is not limited to, mediaidentifying information (e.g., media-identifying metadata, codes,signatures, watermarks, and/or other information that may be used toidentify presented media), application usage information (e.g., anidentifier of an application, a time and/or duration of use of theapplication, a rating of the application, etc.), and/or device and/oruser-identifying information (e.g., a username, a media access control(MAC) address, an Internet Protocol (IP) address, an Apple ID, apanelist identifier, a Google ID, any other type of identifier, etc.).

Media devices such as tablet computers (e.g., an Apple iPad®, an AsusTransformer™, etc.) present media using apps and/or browsers thataccess, retrieve, request, and/or present media (e.g., Internet media).Many different browsers exist such as, for example, Google Chrome®,Mozilla Firefox, Apple Safari®, Dolphin, etc. Apps and/or browser(s) canbe downloaded by users through app stores such as, for example, AppleiTunes®, Google Play®, etc.

Operating systems of the media devices and/or browsers operated by themedia devices are often closed platforms. That is, the operating systemsand/or browsers provide a limited set of functions that can be accessed.In some examples, browsers have access to a limited set of functionalityfor sharing data outside of the media device. For example, browsers mayhave access to a limited set of user information (e.g., cookies), and/ormay not allow programmatic access to audio and/or video of mediapresented by the device. Cookies can be used to store informationrelated to a user of the media device in association with an accesseddomain (e.g., Facebook.com, twitter.com, Nielsen.com, etc.). Forexample, a username may be stored in association with a particulardomain, display settings may be stored in association with the domain,etc. Traditionally, cookies are of limited use for identifying usersacross domains. For example, browsers are only permitted to transmitcookies when accessing a site having a domain name matching the cookies.For example, browsers are not allowed to transmit cookies associatedwith the domain “xyz.com” when accessing the domain “abc.com.”

While cookies and/or other identifiers can be used to identify the mediadevice and/or a user of the media device to the audience measuremententity and/or the database proprietor, it is equally important toproperly identify the media presented via the media device. Media istraditionally identified using codes, signatures, watermarks, etc.embedded in audio and/or video of the media. However, identification ofan audio and/or video watermark at media devices presents difficulties.For example, some media devices do not allow programmatic access to theaudio and/or video of the media, processing audio and/or videowatermarks may quickly drain a battery of the media device, etc.Examples disclosed herein address this problem through transcoding. Insome such examples, a service provider (e.g., a streaming mediaprovider) transcodes the watermark into a format which is readilyascertainable by the media device.

In some examples, media-identifying metadata having a first format isextracted from the presented media. The media-identifying metadata mayindicate, for example, a watermark associated with the media, auniversal resource locator (URL) (e.g., a URL of a database proprietor,etc.) indicating where to transmit a notification of the mediapresentation. In some such examples, the transport stream corresponds toa Moving Picture Experts Group (MPEG) 2 transport stream sent accordingto a hypertext transfer protocol (HTTP) live streaming (HLS) protocol.In some examples, the watermark is an audio watermark that is embeddedin an audio portion of the media using a first metadata format. In someexamples, the watermark having the first format is transcoded intomedia-identifying metadata having a second format. The media-identifyingmetadata having the second format may correspond to, for example, atextual representation of the watermark, such as a base-64 hexadecimalstring of characters. In some examples, the media-identifying metadatais transmitted in a metadata transport stream associated with the media.

In some disclosed examples, streaming media is delivered to the mediadevice using HTTP Live Streaming (HLS). However, any other past,present, and/or future method of streaming media to the media device mayadditionally or alternatively be used such as, for example, an HTTPSecure (HTTPS) protocol. HLS transport streams allow metadata to beincluded in and/or associated with, for example, a media stream, a timedtext track, etc. In some disclosed examples, a media device uses abrowser to display media received via HLS. Additionally oralternatively, in some disclosed examples the media device uses a mediapresenter (e.g., a browser plugin, an app, a framework, an applicationprogramming interface (API), etc.) to display media received via HLS.

Some example methods disclosed herein include decoding the HLS transportstream carrying the media-identifying metadata streamed to a mediadevice to obtain the media. Some such example methods also includeextracting metering data from the media and/or receiving metering datafrom an independent metering data source (e.g., a timed text track filesent in association with the media, a manifest file, etc.). In someexamples, in addition to identifying the media, the media-identifyingmetadata may additionally or alternatively identify a source of themedia. Additionally, some such example methods further include decodingmedia-identifying metadata (e.g., such as electronic guide (EPG) data,playlist data, etc.) already accompanying the transport stream carryingthe media. Some such example methods further include verifying the mediaidentifying metadata using the metering data (e.g., the transcodedwatermark) extracted from the media.

In examples disclosed herein, media exposure metrics are monitored byretrieving metadata embedded in or otherwise transported with the mediapresented via a media presenter of the media device. In some examples,the metadata is stored in a Document Object Model (DOM) object. The DOMis a cross-platform and language-independent convention for representingand interacting with objects in Hypertext Markup Language (HTML). Insome examples, media presenters (e.g., media plugins) such as, forexample, the QuickTime player, emit DOM events that can be captured viaJavaScript. By capturing the DOM events triggered by the mediapresenter, it is possible to extract metadata via the DOM. Onceextracted, the metadata may be combined with other information such as,for example, cookie or other user identifying data associated with theuser of the device, and transmitted to, for example, a databaseproprietor, and/or the audience measurement entity for analysis and/orcomputation with data collected from other devices.

In some examples, the metadata is stored in an ID3 tag format, althoughany other past, present, and/or future metadata format may additionallyor alternatively used. An ID3 tag is a metadata container that may beappended to and/or transmitted in association with media. In theexamples disclosed herein, an ID3v2 format is used. In particular, themedia-identifying metadata is stored in a private frame of the ID3 tag.However, any other past, present, or future way of storingmedia-identifying metadata may additionally or alternatively be used.

In examples disclosed herein, a software development kit (SDK) isprovided to website developers from, for example, an audiencemeasurement entity or other entity. The SDK facilitates instrumentingand/or otherwise enabling websites (e.g., media websites (such asstreaming video websites), news websites, image websites, social mediawebsites, online gaming websites, etc.) with monitoring functionalitieswhich collect and transmit monitoring information (e.g., a cookie and/orother user or device identifier, a media identifier (the ID3 tag), etc.)to a database proprietor and/or the audience measurement entity. Inparticular, the website developers create websites that include mediamonitoring instructions using the SDK. Accordingly, rather than relyingon a dedicated monitoring application installed on a computer (e.g., atablet, a laptop, a smartphone, etc.), websites disclosed herein areinstrumented with monitoring instructions such that the browsertransmits monitoring information to the database proprietor and/or themonitoring entities (e.g., the audience measurement entity). In someexamples, monitoring instructions provided by the SDK are implementedusing JavaScript instructions. However, any other language or type ofscript or instructions may additionally or alternatively be used. Themonitoring instructions enable the browser to notify the databaseproprietor and/or the monitoring entities (e.g., the audiencemeasurement entity) when a website and/or media associated with thewebsite is presented, notify the database proprietor and/or themonitoring entities (e.g., the audience measurement entity) what mediaand/or website(s) are presented, notify the database proprietor and/orthe monitoring entities (e.g., the audience measurement entity) how thewebsite and/or media is being presented (e.g. via a tablet display, viaa television, etc.), notify the database proprietor and/or themonitoring entities (e.g., the audience measurement entity) of aduration of exposure of a website and/or media associated with thewebsite, etc. In some examples, the media monitoring instructions may betriggered by, for example presentation of a media element such as, forexample, a video, audio, an image, etc.

Example methods, apparatus and/or articles of manufacture disclosedherein enable reporting of media impressions and correspondingdemographics from the database proprietor to the ratings entity, alsoreferred to herein as an audience measurement entity (AME.) In thismanner, the AME can track media impressions on media devices, and/orcreate reports of media impressions broken down by different demographicstatistics.

Example methods, apparatus, and articles of manufacture disclosed hereincan be used to determine media impressions, content impressions,advertisement impressions, content exposure, and/or advertisementexposure using user information, which is distributed across differentdatabases (e.g., different website owners, service providers, etc.) onthe Internet. Not only do example methods, apparatus, and articles ofmanufacture disclosed herein enable more accurate correlation ofInternet media exposure to user (e.g., demographics) information, butthey also effectively extend panel sizes and compositions beyond personsparticipating in the panel of a monitoring entity (e.g., an audiencemeasurement entity and/or a ratings entity) to persons registered inInternet databases such as the databases of wireless service carriers,mobile software/service providers, social medium sites (e.g., Facebook,Twitter, Google, etc.), and/or any other Internet sites such as Yahoo!,MSN, Apple iTunes, Experian, etc. This extension effectively leveragesthe media exposure tracking capabilities of a monitoring entity (e.g.,the audience measurement entity) and the databases of non-AME entitiessuch as social media and/or other websites to create an enormous,demographically accurate panel that results in accurate, reliablemeasurements of exposures to media such as advertising and/or content(e.g., programming).

FIG. 1 is a diagram of an example system 100 constructed in accordancewith the teachings of this disclosure for measuring exposure tostreaming media. The example system 100 of FIG. 1 monitors mediaprovided by an example media provider 110 for presentation on an exampleclient device 160 via an example network 150. The example system 100includes an example service provider 120, an example browser 165, afirst database proprietor 180, a second database proprietor 182, and anexample central facility 170 of an audience measurement entity. Whilethe illustrated example of FIG. 1 discloses an example implementation ofthe service provider 120, other example implementations of the serviceprovider 120 may additionally or alternatively be used, such as theexample implementations disclosed in U.S. patent application Ser. Nos.13/341,646, 13/443,596, 13/793,991, 13/445,961, 13/472,170, 13/793,983,13/767,548, 13/793,959, 13/778,108, U.S. Patent Application Ser. No.61/813,019, and/or U.S. patent application Ser. No. 13/963,737, whichare hereby incorporated by reference herein in their entirety.

The example media provider 110 of the illustrated example of FIG. 1represents any one or more media provider(s) capable of providing mediafor presentation at the client device 160. The media provided by themedia provider(s) 110 can be any type of media, such as audio, video,multimedia, webpages, etc. Additionally, the media can correspond tolive (e.g., broadcast) media, stored media (e.g., on-demand content),etc.

The service provider 120 of the illustrated example of FIG. 1 providesmedia services to the client device 160 via, for example, web pagesincluding links (e.g., hyperlinks, embedded media, etc.) to mediaprovided by the media provider 110. In the illustrated example, theservice provider 120 modifies the media provided by the media provider110 prior to transmitting the media to the client device 160. In theillustrated example, the service provider 120 includes an example mediaidentifier 125, an example transcoder 130, an example metadata embedder135, and an example media transmitter 140.

The media identifier 125 of the illustrated example of FIG. 1 isimplemented by a logic circuit such as a processor executinginstructions, but it could additionally or alternatively be implementedby an application specific integrated circuit(s) (ASIC(s)), programmablelogic device(s) (PLD(s)) and/or field programmable logic device(s)(FPLD(s)), an analog circuit, and/or other circuitry. The mediaidentifier 125 of FIG. 1 extracts metering data (e.g., signatures,watermarks, etc.) from the media obtained from the media provider 110.For example, the media identifier 125 can implement functionalityprovided by a software development kit (SDK) to extract one or moreaudio watermarks, one or more video (e.g., image) watermarks, etc.,embedded in the audio and/or video of the media obtained from the mediaprovider 110. (For example, the media may include pulse code modulation(PCM) audio data or other types of audio data, uncompressed video/imagedata, etc.)

The example media identifier 125 of FIG. 1 determines (e.g., derives,decodes, converts, etc.) the metering data (e.g., media identifyinginformation, source identifying information, etc.) included in oridentified by a watermark embedded in the media and converts thismetering data and/or the watermark itself into a text and/or binaryformat for inclusion in an ID3 tag and/or other data type (e.g., text,binary, etc.) for transmission as metadata (e.g., such as with aplaylist or electronic program guide) accompanying the streaming media.For example, the code/watermark itself may be extracted and inserted asmetadata in, for example, a text or binary format in the ID3 tag. Thus,the metadata and/or media-identifying metadata included in the ID3 tagmay be a text or binary representation of a code, a watermark, and/ormetadata or data identified by a code and/or watermark, etc.Additionally or alternatively, the watermark may be used to retrievemetering data from a local or remote database. In some examples, themedia-identifying metadata is stored in a private frame of the ID3 tag.In some other examples, the ID3 tag includes a location of a databaseproprietor to which the monitoring information should be sent.

The example transcoder 130 of the illustrated example of FIG. 1 isimplemented by a logic circuit such as a processor executinginstructions, but could additionally or alternatively be implemented byan analog circuit, ASIC, DSP, FPGA, and/or other circuitry. In someexamples, the transcoder 130 and the media identifier 125 areimplemented by the same physical processor. In the illustrated example,the transcoder 130 employs any appropriate technique(s) to transcodeand/or otherwise process the received media into a form suitable forstreaming (e.g., a streaming format). For example, the transcoder 130 ofthe illustrated example transcodes the media in accordance with MPEG 4audio/video compression for use with the HLS protocol.

The metadata embedder 135 of the illustrated example of FIG. 1 isimplemented by a logic circuit such as a processor executinginstructions, but could additionally and/or alternatively be implementedby an analog circuit, ASIC, DSP, FPGA, and/or other circuitry. In someexamples, the transcoder 130, the media identifier 125, and the metadataembedder 135 are implemented by the same physical processor.

In the illustrated example, the metadata embedder 135 embeds themetadata determined by the media identifier 125 into the transportstream(s) carrying the streaming media. In the illustrated example, themetadata embedder 135 embeds the metadata into an internal metadatachannel, such as by encoding metadata that is in a binary and/or otherappropriate data format into one or more data fields of the transportstream(s) that is(are) capable of carrying metadata. For example, themetadata embedder 135 can insert ID3 tag metadata corresponding to themetering metadata into the transport stream(s) that is (are) to streamthe media in accordance with the HLS or other appropriate streamingprotocol. Additionally or alternatively, the metadata embedder 135 mayembed the metadata into an external metadata channel, such as byencoding the metadata into an M3U8 or other data file that is to beassociated with (e.g., included in, appended to, sent prior to, etc.)the transport stream(s) that are to provide the streaming media to theclient device 160.

The media transmitter 140 of the illustrated example of FIG. 1 isimplemented by a logic circuit such as a processor executinginstructions, but could additionally or alternatively be implemented byan analog circuit, ASIC, DSP, FPGA, and/or other circuitry. In someexamples, the transcoder 130, the media identifier 125, the metadataembedder 135, and the media transmitter 140 are implemented by the samephysical processor.

The media transmitter 140 of the illustrated example employs anyappropriate technique(s) to select and/or stream the media to arequesting device, such as the client device 160. For example, the mediatransmitter 140 of the illustrated example selects media that has beenidentified by the media identifier 125, transcoded by the transcoder 130and undergone metadata embedding by the metadata embedder 135. The mediatransmitter 140 then streams the media to the client device 160 via thenetwork 150 using HLS or any other streaming protocol.

In some examples, the media identifier 125, the transcoder 130, and/orthe metadata embedder 130 prepare media for streaming regardless ofwhether (e.g., prior to) a request is received from the client device160. In such examples, the already-prepared media is stored in a datastore of the service provider 120 (e.g., such as in a flash memory,magnetic media, optical media, etc.). In such examples, the mediatransmitter 140 prepares a transport stream for streaming thealready-prepared media to the client device 160 when a request isreceived from the client device 160. In other examples, the mediaidentifier 125, the transcoder 130, and/or the metadata embedder 130prepare the media for streaming in response to a request received fromthe client device 160.

The example network 150 of the illustrated example is the Internet.Additionally or alternatively, any other network(s) communicativelylinking the service provider 120 and the client device such as, forexample, a private network, a local area network (LAN), a virtualprivate network (VPN), etc. may be used. The network 150 may compriseany number of public and/or private networks using any type(s) ofnetworking protocol(s).

The client device 160 of the illustrated example of FIG. 1 is acomputing device that is capable of presenting streaming media providedby the media transmitter 140 via the network 150. The example clientdevice 160 of the illustrated example is capable of directly presentingmedia (e.g., via a display) while, in other examples, the client device160 presents the media on separate media presentation equipment (e.g.,speakers, a display, etc.). Thus, as used herein a “client device” mayor may not be able to present media without assistance from a seconddevice. Client devices are typically consumer electronics devices. Forexample, the client device 160 of the illustrated example is a tabletsuch as an Apple iPad®, and thus, is capable of directly presentingmedia (e.g., via an integrated display and speakers). While in theillustrated example, a tablet is shown, any other type(s) and/ornumber(s) of client device(s) may additionally or alternatively be used.For example, Internet-enabled mobile handsets (e.g., a smartphone, aniPod®, etc.), video game consoles (e.g., any generation of Xbox®,PlayStation®, etc.), tablet computers (e.g., an iPad®, a Motorola™Xoom™, etc.), digital media players (e.g., a Roku® media player, aSlingbox®, a Tivo®, etc.), smart televisions, etc. may additionally oralternatively be used.

Client devices such as the client device 160 of FIG. 1 traditionallyinclude a browser 165 for displaying media. A browser is an applicationfor retrieving and displaying websites and media associated therewith.When retrieving and displaying websites, the browser 165 may executescripts such as, for example, JavaScript. The scripts are provided aspart of, and/or are referenced, by the website. In some examples, thescripts executed by the browser 165 cause the browser to storeinformation in association with the domain of the website. For example,the scripts can cause the browser 165 to store information as a cookie.In some such examples, every time that the browser retrieves thewebsite, the cookie is sent to the location from which the website isrequested. However, only cookies associated with a domain of therequested website are transmitted. For example, cookies for the domain“xyz.com” are not transmitted when requesting “abc.com.” Sometimes, whenrequesting an Internet resource at a first location (e.g., a URL), thebrowser may receive a response from a server at the first location thatthe browser should re-direct the request to a second location. Inexamples disclosed herein, the response is implemented using a HypertextTransfer Protocol (HTTP) redirect message. However, any other way ofredirecting a browser to a second location may additionally oralternatively be used.

The example database proprietor 180, 182 of the illustrated example ofFIG. 1 are implemented by a server hosted by an entity having a databaseidentifying demographics of a set of individuals. The server cooperateswith the audience measurement entity to collect and return mediapresentation information and demographic information associatedtherewith. The example database proprietor 180, 182 includes entitiessuch as wireless service carriers, mobile software/service providers,social networking sites (e.g., Facebook, Twitter, LinkedIn, Google,etc.), online retailer sites (e.g., Amazon.com, Buy.com, etc.), and/orany other Internet site that maintains user registration records (e.g.,Yahoo!, MSN, Apple iTunes, Experian, etc.) While in the illustratedexample of FIG. 1 there are two database proprietors, there may be anynumber of database proprietors. The database proprietors 180, 182provide services to large numbers of users. In exchange for theprovision of the service, the users register with the proprietor. Aspart of this registration, the users provide detailed demographicinformation such as, for example, their home mailing address, theircredit score, their race and/or ethnicity, their age, their yearlyincome, etc. The database proprietors, as part of the use of theprovided service (e.g., a social networking service, a shopping service,a news service, etc.) have access to set and/or collect cookies storedby a browser accessing their domain (e.g., the Facebook.com domain) and,therefore, can identify users of the service when the user transmits arequest to the database proprietor 180, 182 by retrieving the cookiesfrom the user device. Although this example speaks of cookies, any othertype of user identifier may be employed.

The central facility 170 of the audience measurement entity of theillustrated example of FIG. 1 includes an interface to receive reportedmetering information (e.g., metadata) from the browser 165 of the clientdevice 160 and/or the database proprietor 180, 182, via the network 150.In the illustrated example, the central facility 170 includes an HTTPinterface to receive HTTP requests that include the meteringinformation. Additionally or alternatively, any other method(s) toreceive metering information may be used such as, for example, an HTTPSecure protocol (HTTPS), a file transfer protocol (FTP), a secure filetransfer protocol (SFTP), etc.

In the illustrated example, the central facility 170 instructs themetadata embedder 135 and/or, more generally, the service provider 120to embed a tag in media to be streamed. In the illustrated example, thetag is formatted as an ID3 tag. For example, the tag may be formatted asa JavaScript instruction. However, any other format of tag and/orinstructions may additionally or alternatively be used. In someexamples, the metadata embedder 135 is provided to the service provider120 by the audience measurement entity.

In the illustrated example, the central facility 170 stores and analyzesmetering information received from a plurality of different clientdevices and/or from the database proprietor(s) 180, 182. For example,the central facility 170 may sort and/or group metering information bymedia provider 110 (e.g., by grouping all metering data associated witha particular media provider 110). Any other processing of meteringinformation may additionally or alternatively be performed. In theillustrated example, the central facility 170 is associated with anaudience measurement company and is not involved with the delivery ofmedia to the client device.

Although the following examples refer to an audience measurement entity,any monitoring entity may fill this role. FIG. 1 is a block diagram ofan example system constructed in accordance with the teachings of thisdisclosure to monitor media presentations. In the illustrated example ofFIG. 1, to track media impressions on a client device 160, an audiencemeasurement entity (AME) partners with or cooperates with the serviceprovider to create a website that includes monitoring instructions. Inthe illustrated example, the AME provides a software development kit(SDK) to the service provider 120. The SDK of the example of FIG. 1 is aset of development tools (e.g., libraries (e.g., dynamically linkedlibraries (DLLs)), application programming interfaces (APIs),instructions, JavaScript files, etc.) that enable the service provider120 to integrate monitoring instructions into the website transmitted tothe client device 160. In examples disclosed herein, the monitoringinstructions enable identification of media presented at the clientdevice 160, as well as identification of the user device and/ordemographics of the corresponding user via interaction with a databaseprovider.

As disclosed herein, the media monitoring instructions includeinstructions (e.g., Java, JavaScript, or any other computer language orscript) that, when executed by the browser 165 and/or, more generally,the client device 160, cause the client device 160 to collect and/orotherwise identify the media presented by the browser 165 and/or theclient device 160, and to collect one or more user identifiers 166A,166B (e.g., cookies). The user identifiers 166A, 166B of the illustratedexample include identifiers that can be used by corresponding ones ofthe partner database proprietors 180, 182 to identify the user or usersof the client device 160, and to locate user information correspondingto the user(s). For example, the user identifiers 166A, 166B may includehardware identifiers (e.g., an international mobile equipment identity(IMEI), a mobile equipment identifier (MEID), a media access control(MAC) address, etc.), an app store identifier (e.g., a Google AndroidID, an Apple ID, an Amazon ID, etc.), an open source unique deviceidentifier (OpenUDID), an open device identification number (ODIN), alogin identifier (e.g., a username), an email address, user agent data(e.g., application type, operating system, software vendor, softwarerevision, etc.), third-party service identifiers (e.g., advertisingservice identifiers, device usage analytics service identifiers,demographics collection service identifiers), cookies, etc. In someexamples, fewer or more user identifiers 166A, 166B may be used. Theuser identifiers 166A, 166B and the media identifying metadata aretransmitted in a request to a database proprietor 180, 182. The requestis referred to as a dummy request in that it is not actually requestinginformation (e.g., a webpage), but rather is a vehicle for conveyingmonitoring information (e.g., the user identifier(s) 166A, 166B, themedia-identifying metadata, etc.). In addition, although only twodatabase proprietors 180, 182 are shown in FIGS. 1 and/or 2, the AME maypartner with any number (e.g., 1, 2, 3, 4, etc.) of partner databaseproprietors to collect distributed media monitoring information. Inexamples disclosed herein, the database proprietors 180, 182 collectand/or establish the user identifiers 166A, 166B when, for example, auser of the client device 160 uses a service provided by the databaseproprietor 180, 182.

In the illustrated example, the client device 160 requests media fromthe service provider 120 (line 185). The media may be an advertisement,video, audio, text, a graphic, a web page, news, educational media,entertainment media, or any other type of media. In the illustratedexample, service provider 120 replies to the request with the media(line 186). The reply from the service provider 120 (e.g., the media)includes monitoring instructions that cause the browser to identify themedia to, for example, a third party. The browser 165 then displays themedia and identifies the media by accessing a media ID provided inand/or in association with the media. In examples disclosed herein, themedia ID is an ID3 tag including media-identifying metadata,source-identifying metadata, a watermark, etc. At the direction of themonitoring instructions, the browser 165 then transmits a dummy requestto the database proprietor 180 (line 187). In the illustrated example, auser identifier 166A (e.g., a cookie associated with the databaseproprietor 180) has previously been stored by the browser 165. Therequest to the database proprietor 180 (line 187) includes the useridentifier 166A and the media identifier. In some examples, the mediaidentifier is encrypted to prevent the database proprietor 180, 182 fromidentifying the media. The encrypted media identifier may later bedecrypted by the central facility 170. The database proprietor 180 thendetermines that it can identify the user based on the user identifier166A, stores a record of the media presentation, and sends anacknowledgement to the client device 160 (line 188). At a later time,the database proprietor 180 transmits the record of the mediapresentation to the central facility 170 (line 194) and, in return,receives an acknowledgement message (line 195). The record of the mediapresentation includes the media-identifying metadata (which may beencrypted). In some examples, the media identifying metadata of therecord is formatted as an ID3 tag. Based on the received record, thecentral facility 170 and/or, more generally, the AME, may report onpresentation metrics for different media.

FIG. 2 represents an alternative example system that may be used todetermine exposure to streaming media. In the illustrated example ofFIG. 2, the browser 165 and/or, more generally, the client device 160requests media from the service provider 120 (line 185). The media isreturned to the browser 165 (line 186). At the direction of themonitoring instructions, the browser then transmits a request andaccompanying user identifier 166A to the first database proprietor 180(line 187). In the illustrated example of FIG. 2, the databaseproprietor is not able to identify a user associated with the useridentifier 166A (and/or no user identifier is included in the request).In response, the database proprietor 180 transmits an HTTP redirectmessage to the browser 165. The browser 165 follows the redirect messageand transmits a request to the second database proprietor 182identifying the media, along with the user identifier 166B stored inassociation with the second database proprietor 182. The second databaseproprietor inspects the user identifier 166B, stores the user identifierin association with the media identifier, and, being able to identify auser associated with the user identifier 166B, transmits anacknowledgement to the browser 165 (line 193). The second databaseproprietor 182 then transmits the media monitoring information anddemographic information associated with the user to the central facility(line 194), and receives an acknowledgement from the central facility170 (line 195).

FIG. 2A represents an alternative example system that may be used todetermine exposure to streaming media. In the illustrated example ofFIG. 2A, instead of transmitting a first dummy request to the databaseproprietor 180 (e.g., as shown by line 187 of FIG. 2), the first dummyrequest of FIG. 2A is transmitted to the central facility 170 (e.g., asshown by line 197 of FIG. 2A).

In the illustrated example of FIG. 2A, the first request the browser 165and/or, more generally, the client device 160 requests media from theservice provider 120 (line 185). The media is returned to the browser165 (line 186). At the direction of the monitoring instructions (e.g.,instructions located by or carried in an ID3 tag transmitted with themedia), the browser then transmits a request and accompanying useridentifier 166A to the central facility 170 (line 197). In theillustrated example of FIG. 2, the central facility 170 is not able toidentify a user associated with the user identifier 166A (and/or no useridentifier is included in the request). In response, the centralfacility 170 transmits an HTTP redirect message to the browser 165 (line198).

Like the example database proprietor 180 of FIG. 2, the example centralfacility 170 of FIG. 2A receives dummy requests from the browser 165and, in some examples, replies to the browser 165 with a redirectionmessage. The browser 165 follows the redirect message and transmits arequest to the database proprietor 182 identifying the media, along withthe user identifier 166B stored in association with the databaseproprietor 182. The database proprietor inspects the user identifier166B, stores the user identifier in association with the mediaidentifier, and, being able to identify a user associated with the useridentifier 166B, transmits an acknowledgement to the browser 165 (line193). The database proprietor 182 then transmits the media monitoringinformation and demographic information associated with the user to thecentral facility 170 (line 194), and receives an acknowledgement fromthe central facility 170 (line 195).

While in the illustrated examples of FIGS. 1, 2, and/or 2A, only twodatabase proprietors are shown, any number of database proprietors mayadditionally or alternatively be used. Furthermore, while a singledatabase proprietor records the monitoring information in theillustrated example, multiple database proprietors may record suchinformation. Recording the media-identifying information and/ordemographic information associated with presentation of the mediaassociated with the media-identifying information in multiple locationsmay increase the accuracy of the demographic information associated withthe media presentation, may enable recordation of monitoring informationthat might not otherwise be recorded, etc.

FIG. 3 is a block diagram of an example implementation of the browser165 of FIG. 1. The browser 165 of the illustrated example of FIG. 3includes an example media presenter 310, an example event listener 320,an example metadata retriever 330, an example metadata converter 340, anexample metadata transmission location determiner 345, an exampletransmitter 350, and an example user identifying information store 355.

The media presenter 310 of the illustrated example of FIG. 3 isimplemented by a processor executing instructions, but it couldadditionally or alternatively be implemented by an analog circuit, anASIC, DSP, FPGA, and/or other circuitry. In the illustrated example, themedia presenter 310 interacts with a QuickTime® application programminginterface (API) to display media via the client device 160. While in theillustrated example, the QuickTime® API is used, any other mediapresenting framework may additionally or alternatively be employed. Forexample, the example media presenter 310 may interact with an Adobe®Flash® media presentation framework.

The example event listener 320 of the illustrated example of FIG. 3 isimplemented by a logic circuit such as a processor executinginstructions, but it could additionally or alternatively be implementedby an analog circuit, an ASIC, DSP, FPGA, and/or other circuitry. Insome examples, the media presenter 310 and the event listener 320 areimplemented by the same physical processor. In the illustrated example,the example event listener 320 interfaces with JavaScript functions toenable reception of and/or listening for an event notification. An eventnotification is any notification of activity within the browser and/orapplication. Event notifications may be triggered when, for example, anew webpage is loaded, media is presented, a user input is detected,etc. While JavaScript is used to listen for event notifications in theillustrated example, any other framework, such as, for example, ActiveX,Microsoft Silverlight, etc., may be used to listen for eventnotifications.

The metadata retriever 330 of the illustrated example of FIG. 3 isimplemented by a logic circuit such as a processor executinginstructions, but it could additionally or alternatively be implementedby an analog circuit, an ASIC, DSP, FPGA, and/or other circuitry. Insome examples, the media presenter 310, the event listener 320, and themetadata retriever 330 are implemented by the same physical processor.In the illustrated example, the metadata retriever 330 retrievesmetadata from the media presenter 310 upon detection of an eventnotification by the event listener 320. In the illustrated example, themetadata retriever 330 retrieves the metadata by inspecting a documentobject model (DOM) object of the media presenter 310 using JavaScript.While JavaScript is used to retrieve the DOM object in the illustratedexample, any other framework, such as, for example, ActiveX, MicrosoftSilverlight, etc., may be used to retrieve the DOM object. In someexamples, the metadata retriever 330 retrieves operational informationabout the media presenter 310 and/or, more generally, the browser 165.The retrieved operational information may include, for example,information about whether the media presenter 310 is fully or partiallyvisible (e.g., the media presenter 310 is fully viewable, the mediapresenter 310 is 50% viewable, the media presenter 310 is not viewable,etc.), information about whether the media presenter 310 is in theforeground or background, etc. In some examples, the operationalinformation is transmitted to the audience measurement entity to enablecomputation of additional media presentation metrics (e.g., whetherusers listen to streaming audio with the media presenter 310 in thebackground, etc.).

The metadata converter 340 of the illustrated example of FIG. 3 isimplemented by a logic circuit such as a processor executinginstructions, but it could additionally or alternatively be implementedby an analog circuit, an ASIC, DSP, FPGA, and/or other circuitry. Insome examples, the media presenter 310, the event listener 320, themetadata retriever 330, and the metadata converter 340 are implementedby the same physical processor. In the illustrated example, the metadataconverter 340 converts the metadata retrieved by the metadata retriever330 into a format for transmission to the database proprietor 180, 182.For example, the metadata converter 340 may encrypt, decrypt, compress,modify, etc., the metadata and/or portions of the metadata to, forexample, reduce the amount of data to be transmitted to the databaseproprietor 180, 182. In some examples, the metadata converter 340encrypts the media-identifying metadata to prevent the databaseproprietor 180, 182 from identifying the media. In such an example, thedatabase proprietor 180, 182 transmits demographic information inassociation with the encrypted media-identifying metadata to the centralfacility 170. The central facility 170 (e.g., the audience measuremententity) decrypts the encrypted media-identifying metadata to identifythe presented media.

The metadata transmission location determiner 345 of the illustratedexample of FIG. 3 is implemented by a logic circuit such as a processorexecuting instructions, but it could additionally or alternatively beimplemented by an analog circuit, an ASIC, DSP, FPGA, and/or othercircuitry. In some examples, the media presenter 310, the event listener320, the metadata retriever 330, the metadata converter 340, and themetadata transmission location determiner 345 are implemented by thesame physical processor. In the illustrated example, the metadatatransmission location determiner 345 inspects the metadata and/orinformation transmitted with the metadata to determine where to transmita dummy request carrying the metadata and any associateduser-identifying information (e.g., the user identifiers 166A, 166B). Inthe illustrated example, the metadata is transmitted as an ID3 tag. Insome such examples, the ID3 tag includes a destination to which thedummy request should be transmitted. In the illustrated example, thedestination is a universal resource locator (URL) that includes themedia-identifying information as well as specifying the Internet domainwhere it should be transmitted (e.g.,databaseproprietor.com/<media-identifying information>). However, insome examples, the destination and the media-identifying information aretransmitted separately. In such an example, the metadata transmissionlocation determiner 345 determines a URL based on the destination andthe media-identifying information.

In some examples, different service providers implement the monitoringinstructions to specify the destination (e.g., the specific databaseproprietor) where the media-identifying information is to betransmitted. Different service providers may, accordingly, be associatedwith different database proprietors. Associations with differentdatabase proprietors may result in a more efficient and/or more accuraterecordation of media impressions and association of those impressionswith demographic information. For example, users who view media at afinancial website may be more readily identifiable by a databaseproprietor associated with financial services (e.g., a stock broker, acredit bureau, Experian, etc.) than a database proprietor associatedwith social media (e.g., Facebook, Twitter, etc.). Therefore, a serviceprovider may create the monitoring instructions to cause the clientdevice to send a dummy request to a specific database proprietor (e.g.,Experian) that matches the media to be annotated.

In the illustrated example, a destination field of the ID3 tag conveyingthe media-identifying metadata includes a destination field that, wheninterpreted by the monitoring instructions, causes the monitoringinstructions to send the dummy request to the specified destination(e.g., a URL). In such an example, at the direction of the monitoringinstructions, the client device determines the location to send thedummy request based on the destination field of the ID3 tag. Such anexample of determining where to send the dummy request based on thedestination field of the ID3 tag is disclosed in connection with blocks810 and 815 of FIG. 8. Alternatively, the monitoring instructions for agiven service provider may direct the client device to send the dummyrequest to a pre-determined location. That is, rather than determiningthe location based on the destination field of the ID3 tag, the locationis based on an instruction of the monitoring instructions. In someexamples, the instruction is a JavaScript instruction implemented by themetadata transmission location determiner 345. An example of determiningwhere to send the dummy request based on an instruction of themonitoring instructions is disclosed in connection with blocks 820 and825 of FIG. 8.

The transmitter 350 of the illustrated example of FIG. 3 is implementedby a logic circuit such as a processor executing instructions, but itcould additionally or alternatively be implemented by an analog circuit,an ASIC, DSP, FPGA, and/or other circuitry. In some examples, the mediapresenter 310, the event listener 320, the metadata retriever 330, themetadata converter 340, the metadata transmission location determiner345, and the transmitter 350 are implemented by the same physicalprocessor. In the illustrated example, the transmitter 350 transmits themedia-identifying information and/or the user-identifying information(e.g., the user identifiers 166A, 166B) to the database proprietor 180,182 via, for example, the Internet. While the media-identifyinginformation is transmitted in substantially real-time in the illustratedexample, in some examples, the media-identifying information is stored,cached, and/or buffered before being transmitted to the databaseproprietor 180, 182. Also, while the media-identifying information istransmitted to the database proprietor 180, 182 in the illustratedexample, in some examples, the media-identifying information istransmitted to a different destination such as, for example, the centralfacility 170. Additionally or alternatively, the transmitter 350 maytransmit a user identifier 166A, 166B of the browser 165 and/or theclient device 160 to enable the database proprietor 180, 182 tocorrelate the media presentation with a user, a demographic, etc. Insome examples, the media-identifying information is encrypted beforetransmission by the transmitter 350. Encrypting the media-identifyinginformation prevents the database proprietor 180, 182 from gainingaccess to information about what media is identified. In some examples,the transmitter 350 transmits the operational information retrieved bythe metadata retriever 330 along with the media-identifying information.

The user-identifying information store 355 of the illustrated example isimplemented by a memory for storing information (e.g., user-identifyinginformation, cookies, etc.) The example user-identifying informationstore 355 of the illustrated example of FIG. 3 may be any device forstoring data such as, for example, flash memory, magnetic media, opticalmedia, etc. In the illustrated example, the user-identifying informationstore 355 is implemented by random access memory of the client device160. Furthermore, the data stored in the user-identifying informationstore 355 may be in any data format such as, for example, binary data,comma delimited data, tab delimited data, structured query language(SQL) structures, etc. While in the illustrated example theuser-identifying information store 355 is illustrated as a singledatabase, the user-identifying information store 355 may be implementedby multiple databases, and/or be stored in multiple memory locations ofthe media device. In the illustrated example, each piece of useridentifying information is stored in association with a domain. Whenrequests (e.g., the dummy request of line 187 of FIG. 1) aretransmitted, only the user-identifying information associated with thedestination domain is sent.

FIG. 4 is a block diagram of an example implementation of the databaseproprietor 180, 182 of FIGS. 1, 2, and/or 2A. The database proprietor180, 182 of the illustrated example of FIG. 4 includes an HTTP server410, a user registration data receiver 420, a demographic informationdatabase 430, a user ID comparator 440, a metadata processor 450,metadata database 460, and a metadata transmitter 470.

The HTTP server 410 of the illustrated example of FIG. 4 is implementedby a processor executing instructions, but it could additionally oralternatively be implemented by an analog circuit, an ASIC, DSP, FPGA,and/or other circuitry. In the illustrated example, the example HTTPserver 410 receives requests from the browser 165 that include, forexample, the user identifiers 166A, 166B, and/or the media identifyinginformation (which may be encrypted) identified by the browser 165. Theexample HTTP server 410 of FIG. 4 responds to the requests from thebrowser 165 with an HTTP acknowledge message and/or an HTTP redirectmessage. While in the illustrated example, the HTTP server 410communicates using the HTTP protocol, any other protocol mayadditionally and/or alternatively be used such as, for example, theHTTPS protocol, the FTP protocol, etc.

The user registration data receiver 420 of the illustrated example ofFIG. 4 is implemented by a processor executing instructions, but itcould additionally or alternatively be implemented by an analog circuit,an ASIC, DSP, FPGA, and/or other circuitry. In some examples, the userregistration data receiver 420 and the HTTP server 410 are implementedby the same physical processor. In the illustrated example, the exampleuser registration data receiver 420 receives registration data from theuser of the client device 160. The registration data may include, forexample, demographic information, a username, geographic information,and/or any other information associated with the user. In theillustrated example, the user registration data receiver 420 receivesthe registration information from the user via the HTTP server 410. Thatis, the registration information is received via a network such as, forexample, the Internet. However, the user information may be received inany other fashion. For example, the user registration data may bereceived via a telephone call, facsimile transmission, manual entry,etc. the user registration data receiver 420 of the illustrated exampleof FIG. 4 stores the user registration data in the demographicinformation database 430.

The demographic information database 430 of the illustrated example isimplemented by a memory for storing user registration data (e.g.,demographic information associated with users). The example demographicinformation database 430 of the illustrated example of FIG. 4 may be anydevice for storing data such as, for example, flash memory, magneticmedia, optical media, etc. In the illustrated example, the demographicinformation database 430 is implemented by random access memory of thedatabase proprietor 180, 182. Furthermore, the data stored in thedemographic information database 430 may be in any data format such as,for example, binary data, comma delimited data, tab delimited data,structured query language (SQL) structures, etc. While in theillustrated example the demographic information database 430 isillustrated as a single database, the demographic information database430 may be implemented by multiple databases, and/or be stored inmultiple memory locations of the database proprietor 180, 182.

The user ID comparator 440 of the illustrated example of FIG. 4 isimplemented by a processor executing instructions, but it couldadditionally or alternatively be implemented by an analog circuit, anASIC, DSP, FPGA, and/or other circuitry. In some examples, the exampleuser ID comparator 440, the example HTTP server 410, and the exampleuser registration data receiver 420 are implemented by the same physicalprocessor. In the illustrated example, the user ID comparator 440receives the dummy request from the browser 165 via the HTTP server 410(e.g., the dummy request of line 187 of FIG. 1). The dummy request mayinclude the user identifier 168A, 166B. Accordingly the user IDcomparator 440 inspects the request to determine whether the useridentifier is present, and/or, if present, whether the user identifiercan be used to determine a user ID. If the user cannot be identified(e.g., the user identifier is unknown or is not present), the user IDcomparator 440 signals to the HTTP server 410 that the browser 165should be redirected to a different location (e.g., the databaseproprietor 182, the central facility 170). If the user can beidentified, the user ID comparator 440 communicates themedia-identifying metadata (which may be encrypted) and the user ID tothe metadata database 460.

The metadata processor 450 of the illustrated example of FIG. 4 isimplemented by a processor executing instructions, but it couldadditionally or alternatively be implemented by an analog circuit, anASIC, DSP, FPGA, and/or other circuitry. In some examples, the metadataprocessor 450, the example HTTP server 410, the example userregistration data receiver 420, and the example user ID comparator 440are implemented by the same physical processor. In the illustratedexample, the metadata processor 450 stores the user ID identified by theuser ID comparator 440 in association with the media identifyingmetadata (which may be encrypted) in the metadata database 460.

The metadata database 460 is implemented by a memory for storingmedia-identifying metadata received from the browser via the dummyrequest (e.g., the request represented by line 187 of FIG. 1). Theexample metadata database 460 of the illustrated example of FIG. 4 maybe implemented by any device for storing data such as, for example,flash memory, magnetic media, optical media, etc. In the illustratedexample, the metadata database 460 is implemented by random accessmemory of the database proprietor 180, 182. Furthermore, the data storedin the metadata database 460 may be in any data format such as, forexample, binary data, comma delimited data, tab delimited data,structured query language (SQL) structures, etc. While in theillustrated example the metadata database 460 is illustrated as a singledatabase, the metadata database 460 may be implemented by multipledatabases, and/or be stored in multiple memory locations of the databaseproprietor 180, 182. Furthermore, while in the illustrated example themetadata database 460 and the demographic information database 430 areimplemented as separate databases, the example metadata database 460 andthe example demographic information database 430 may be implementedusing a single (i.e., the same) database.

The metadata transmitter 470 of the illustrated example of FIG. 4 isimplemented by a processor executing instructions, but it couldadditionally or alternatively be implemented by an analog circuit, anASIC, DSP, FPGA, and/or other circuitry. In some examples, the examplemetadata transmitter 470, the example HTTP server 410, the example userregistration data receiver 420, the example user ID comparator 440, andthe example metadata processor 450 are implemented by the same physicalprocessor. In the illustrated example, the metadata transmitter 470transmits demographic information associated with users to which media(identified by the media identifying metadata) was presented to thecentral facility 170. In the illustrated example, the metadatatransmitter 470 transmits demographic information and the associatedmedia-identifying metadata (which may be encrypted) when the media hasbeen presented to a threshold number of users. As such, the demographicinformation is aggregated across the users to which the media waspresented. However, in some examples, demographic information istransmitted on an individual basis. In the illustrated example, themetadata transmitter 470 transmits the data to the central facility 170regardless of whether the central facility 170 has requested the data.However, in some examples, the central facility 170 may request themetadata transmitter 470 to transmit the data.

FIG. 4A is a block diagram of an example implementation of the centralfacility 170 of FIGS. 1, 2, and/or 2A. The central facility 170 of theillustrated example of FIG. 4A includes an HTTP server 171, a userregistration data receiver 421, a demographic information database 431,a user ID comparator 441, a metadata processor 451, metadata database461, a metadata instructor 480, and a data receiver 481.

The HTTP server 171 of the illustrated example of FIG. 4A is implementedby a processor executing instructions, but it could additionally oralternatively be implemented by an analog circuit, an ASIC, DSP, FPGA,and/or other circuitry. In the illustrated example, the example HTTPserver 171 receives requests from the browser 165 that include, forexample, the user identifiers 166A, 166B, and/or the media identifyinginformation (which may be encrypted) identified by the browser 165. Theexample HTTP server 171 of FIG. 4A responds to the requests from thebrowser 165 with an HTTP acknowledge message and/or an HTTP redirectmessage. While in the illustrated example, the HTTP server 171communicates using the HTTP protocol, any other protocol mayadditionally and/or alternatively be used such as, for example, theHTTPS protocol, the FTP protocol, etc.

The user registration data receiver 421 of the illustrated example ofFIG. 4A is implemented by a processor executing instructions, but itcould additionally or alternatively be implemented by an analog circuit,an ASIC, DSP, FPGA, and/or other circuitry. In some examples, the userregistration data receiver 421 and the HTTP server 171 are implementedby the same physical processor. In the illustrated example, the exampleuser registration data receiver 421 receives registration data from theuser of the client device 160. The registration data may include, forexample, demographic information, a username, geographic information,and/or any other information associated with the user. In theillustrated example, the user registration data receiver 421 receivesthe registration information from the user via the HTTP server 171. Thatis, the registration information is received via a network such as, forexample, the Internet. However, the user information may be received inany other fashion. For example, the user registration data may bereceived via a telephone call, facsimile transmission, manual entry,etc. the user registration data receiver 421 of the illustrated exampleof FIG. 4A stores the user registration data in the demographicinformation database 431.

The demographic information database 431 of the illustrated example isimplemented by a memory for storing user registration data (e.g.,demographic information associated with users). The example demographicinformation database 431 of the illustrated example of FIG. 4A may beany device for storing data such as, for example, flash memory, magneticmedia, optical media, etc. In the illustrated example, the demographicinformation database 431 is implemented by random access memory of thecentral facility 170. Furthermore, the data stored in the demographicinformation database 431 may be in any data format such as, for example,binary data, comma delimited data, tab delimited data, structured querylanguage (SQL) structures, etc. While in the illustrated example thedemographic information database 431 is illustrated as a singledatabase, the demographic information database 431 may be implemented bymultiple databases, and/or be stored in multiple memory locations of thecentral facility 170.

The user ID comparator 441 of the illustrated example of FIG. 4A isimplemented by a processor executing instructions, but it couldadditionally or alternatively be implemented by an analog circuit, anASIC, DSP, FPGA, and/or other circuitry. In some examples, the exampleuser ID comparator 441, the example HTTP server 171, and the exampleuser registration data receiver 421 are implemented by the same physicalprocessor. In the illustrated example, the user ID comparator 441receives the dummy request from the browser 165 via the HTTP server 411(e.g., the dummy request of line 197 of FIG. 2A). The dummy request mayinclude the user identifier 168A, 166B. Accordingly the user IDcomparator 441 inspects the request to determine whether the useridentifier is present, and/or, if present, whether the user identifiercan be used to determine a user ID. If the user cannot be identified(e.g., the user identifier is unknown or is not present in the request),the user ID comparator 441 signals to the HTTP server 171 that thebrowser 165 should be redirected to a different location (e.g., thedatabase proprietor 182, the central facility 170). If the user can beidentified, the user ID comparator 441 communicates themedia-identifying metadata (which may be encrypted) and the user ID tothe metadata database 461.

The metadata processor 451 of the illustrated example of FIG. 4A isimplemented by a processor executing instructions, but it couldadditionally or alternatively be implemented by an analog circuit, anASIC, DSP, FPGA, and/or other circuitry. In some examples, the metadataprocessor 451, the example HTTP server 171, the example userregistration data receiver 421, and the example user ID comparator 441are implemented by the same physical processor. In the illustratedexample, the metadata processor 451 stores the user ID identified by theuser ID comparator 441 in association with the media identifyingmetadata (which may be encrypted) in the metadata database 461.

The metadata database 461 is implemented by a memory for storingmedia-identifying metadata received from the browser via the dummyrequest (e.g., the request represented by line 197 of FIG. 2A).Moreover, the example metadata database 461 store demographicinformation and metadata received from the database proprietor 180, 182via the data receiver 481. The example metadata database 461 of theillustrated example of FIG. 4A may be implemented by any device forstoring data such as, for example, flash memory, magnetic media, opticalmedia, etc. In the illustrated example, the metadata database 461 isimplemented by random access memory of the central facility 170.Furthermore, the data stored in the metadata database 461 may be in anydata format such as, for example, binary data, comma delimited data, tabdelimited data, structured query language (SQL) structures, etc. Whilein the illustrated example the metadata database 461 is illustrated as asingle database, the metadata database 461 may be implemented bymultiple databases, and/or be stored in multiple memory locations of thecentral facility 170. Furthermore, while in the illustrated example themetadata database 461 and the demographic information database 431 areimplemented as separate databases, the example metadata database 461 andthe example demographic information database 431 may be implementedusing a single (i.e., the same) database.

The metadata instructor 480 of the illustrated example of FIG. 4A isimplemented by a processor executing instructions, but it couldadditionally or alternatively be implemented by an analog circuit, anASIC, DSP, FPGA, and/or other circuitry. In some examples, the metadatainstructor 480, the example metadata processor 451, the example HTTPserver 171, the example user registration data receiver 421, and theexample user ID comparator 441 are implemented by the same physicalprocessor. In the illustrated example, the example metadata instructor480 of the example central facility 170 instructs the metadata embedder135 and/or, more generally, the service provider 120 to embed a tag inmedia to be streamed. In the illustrated example, the metadata embedder135 instructs the metadata embedder 135 to format the tag as an ID3 tag.The tag is to cause a client device (e.g., the browser 165 and/or moregenerally the client device 160) to send a message to the centralfacility 170.

The data receiver 481 of the illustrated example of FIG. 4A isimplemented by a processor executing instructions, but it couldadditionally or alternatively be implemented by an analog circuit, anASIC, DSP, FPGA, and/or other circuitry. In some examples, the datareceiver 481, the example metadata processor 451, the example HTTPserver 171, the example user registration data receiver 421, and theexample user ID comparator 441 are implemented by the same physicalprocessor. The example data receiver 481 of the illustrated example ofFIG. 4A receives metadata and demographic information from the databaseproprietor 180, 182. FIG. 5 is a block diagram of an exampleimplementation of an example HLS stream 500 that may be displayed by theexample media presenter 310 of FIG. 3. In the illustrated example ofFIG. 5, the HLS stream 500 includes a manifest 510 and three transportstreams. In the illustrated example, the manifest 510 is an .m3u8 filethat describes the available transport streams to the client device.However, any other past, present, and/or future file format mayadditionally or alternatively be used. In the illustrated example, theclient device retrieves the manifest 510 in response to an instructionto display an HLS element.

HLS is an adaptive format, in that, although multiple devices retrievethe same manifest 510, different transport streams may be displayeddepending on one or more factors. For example, devices having differentbandwidth availabilities (e.g., a high speed Internet connection, a lowspeed Internet connection, etc.) and/or different display abilities(e.g., a small size screen such as a cellular phone, a medium sizescreen such as a tablet and/or a laptop computer, a large size screensuch as a television, etc.) select an appropriate transport stream fortheir display and/or bandwidth abilities. In some examples, a cellularphone having a small screen and limited bandwidth uses a low resolutiontransport stream. Alternatively, in some examples, a television having alarge screen and a high speed Internet connection uses a high resolutiontransport stream. As the abilities of the device change (e.g., thedevice moves from a high speed Internet connection to a low speedInternet connection) the device may switch to a different transportstream.

In the illustrated example of FIG. 5, a high resolution transport stream520, a medium resolution transport stream 530, and a low resolutiontransport stream 540 are shown. In the illustrated example, eachtransport stream 520, 530, and/or 540 represents a portion of theassociated media (e.g., five seconds, ten seconds, thirty seconds, oneminute, etc.). Accordingly, the high resolution transport stream 520corresponds to a first portion of the media, a second high resolutiontransport stream 521 corresponds to a second portion of the media, athird high resolution transport stream 522 corresponds to a thirdportion of the media. Likewise, the medium resolution transport stream530 corresponds to the first portion of the media, a second mediumresolution transport stream 531 corresponds to the second portion of themedia, and a third medium resolution transport stream 532 corresponds tothe third portion of the media. In addition, the low resolutiontransport stream 540 corresponds to the first portion of the media, asecond low resolution transport stream 541 corresponds to the secondportion of the media, and a third low resolution transport stream 542corresponds to the third portion of the media. Although three transportstreams are shown in the illustrated example of FIG. 5 for eachresolution, any number of transport streams representing any number ofcorresponding portions of the media may additionally or alternatively beused.

In the illustrated example, each transport stream 520, 521, 522, 530,531, 532, 540, 541, and/or 542 includes a video stream 550, 551, 552, anaudio stream 555, 556, 552, and a metadata stream 560, 561, 562. Thevideo stream 550, 551, and/or 552 includes video associated with themedia at different resolutions according to the resolution of thetransport stream with which the video stream is associated. The audiostream 555, 556, and/or 557 includes audio associated with the media.The metadata stream 560, 561, and/or 562 includes metadata such as, forexample, an ID3 tag associated with the media.

In examples disclosed herein, the ID3 tag is formatted as an ID3v2 tag.However, any other type and/or format of metadata and/or metadatacontainer may additionally or alternatively be used. In the illustratedexample, the media-identifying information is stored in a private frameof the ID3 tag. However, the media-identifying information may be storedin any other location. The media-identifying information of theillustrated example includes a destination domain name and a textualversion of the audio watermark identified by the media identifier 125 ofFIGS. 1 and/or 2. In the illustrated example, the audio watermark isstored in a base-64 encrypted format. However, the watermark may bestored in any other fashion. Furthermore, while in the illustratedexample, the ID3 tag includes the destination domain name and the audiowatermark, any other information may additionally or alternatively beincluded in the ID3 tag such as, for example, an identifier of the mediaprovider 110, an identifier of the service provider 120, an identifierof the central facility 170, etc.

While an example manner of implementing the example service provider 120of FIGS. 1, 2, and/or 2A, the example browser 165 of FIGS. 1, 2, and/or3, the example central facility 170 of FIGS. 1, 2, 2A, and/or 4A, and/orthe example database proprietor 180, 182 of FIGS. 1, 2, 2A, and/or 4 areillustrated in FIGS. 1, 2, 2A, 3, 4, and/or 4A, one or more of theelements, processes and/or devices illustrated in FIGS. 1, 2, 2A, 3, 4,and/or 4A may be combined, divided, re-arranged, omitted, eliminatedand/or implemented in any other way. Further, the example mediaidentifier 125, the example transcoder 130, the example metadataembedder 135, the example media transmitter 140 and/or, more generally,the example service provider 120 of FIGS. 1 2, and/or 2A; the examplemedia presenter 310, the example event listener 320, the examplemetadata retriever 330, the example metadata converter 340, the examplemetadata transmission location determiner 345, the example transmitter350, the example user identifying information store 355, and/or, moregenerally the example browser 165 of FIGS. 1, 2, 2A, and/or 3; theexample HTTP server 171, the example user registration data receiver421, the example demographic information database 431, the example userID comparator 441, the example metadata processor 451, the examplemetadata database 461, the example metadata instructor 480, the exampledata receiver 481, and/or, more generally, the example central facility170 of FIGS. 1, 2, 2A, and/or 4A; and/or the example HTTP server 410,the example user registration data receiver 420, the example demographicinformation database 430, the example user ID comparator 440, theexample metadata processor 450, the example metadata database 460, theexample metadata transmitter 470, and/or, more generally, the exampledatabase proprietor 180, 182 of FIGS. 1, 2, 2A, and/or 4 may beimplemented by hardware, software, firmware and/or any combination ofhardware, software and/or firmware. Thus, for example, any of theexample media identifier 125, the example transcoder 130, the examplemetadata embedder 135, the example media transmitter 140 and/or, moregenerally, the example service provider 120 of FIGS. 1, 2, and/or 2A;the example media presenter 310, the example event listener 320, theexample metadata retriever 330, the example metadata converter 340, theexample metadata transmission location determiner 345, the exampletransmitter 350, the example user identifying information store 355,and/or, more generally the example browser 165 of FIGS. 1, 2, 2A, and/or3; the example HTTP server 171, the example user registration datareceiver 421, the example demographic information database 431, theexample user ID comparator 441, the example metadata processor 451, theexample metadata database 461, the example metadata instructor 480, theexample data receiver 481, and/or, more generally, the example centralfacility 170 of FIGS. 1, 2, 2A, and/or 4A; and/or the example HTTPserver 410, the example user registration data receiver 420, the exampledemographic information database 430, the example user ID comparator440, the example metadata processor 450, the example metadata database460, the example metadata transmitter 470, and/or, more generally, theexample database proprietor 180, 182 of FIGS. 1, 2, 2A, and/or 4 couldbe implemented by one or more analog or digital circuit(s), logiccircuits, programmable processor(s), application specific integratedcircuit(s) (ASIC(s)), programmable logic device(s) (PLD(s)) and/or fieldprogrammable logic device(s) (FPLD(s)). When reading any of theapparatus or system claims of this patent to cover a purely softwareand/or firmware implementation, at least one of the example mediaidentifier 125, the example transcoder 130, the example metadataembedder 135, the example media transmitter 140 and/or, more generally,the example service provider 120 of FIGS. 1, 2, and/or 2A; the examplemedia presenter 310, the example event listener 320, the examplemetadata retriever 330, the example metadata converter 340, the examplemetadata transmission location determiner 345, the example transmitter350, the example user identifying information store 355, and/or, moregenerally the example browser 165 of FIGS. 1, 2, 2A, and/or 3; theexample HTTP server 171, the example user registration data receiver421, the example demographic information database 431, the example userID comparator 441, the example metadata processor 451, the examplemetadata database 461, the example metadata instructor 480, the exampledata receiver 481, and/or, more generally, the example central facility170 of FIGS. 1, 2, 2A, and/or 4A; and/or the example HTTP server 410,the example user registration data receiver 420, the example demographicinformation database 430, the example user ID comparator 440, theexample metadata processor 450, the example metadata database 460, theexample metadata transmitter 470, and/or, more generally, the exampledatabase proprietor 180, 182 of FIGS. 1, 2, 2A, and/or 4 is/are herebyexpressly defined to include a tangible computer readable storage deviceor storage disk such as a memory, a digital versatile disk (DVD), acompact disk (CD), a Blu-ray disk, etc. storing the software and/orfirmware. Further still, the example service provider 120 of FIGS. 1, 2,and/or 2A, the example browser 165 of FIGS. 1, 2, 2A, and/or 3, theexample central facility 170 of FIGS. 1, 2, 2A, and/or 4A, and/or theexample database proprietor 180, 182 of FIGS. 1, 2, 2A, and/or 4 mayinclude one or more elements, processes and/or devices in addition to,or instead of, those illustrated in FIGS. 1, 2, 2A, 3, 4, and/or 4A,and/or may include more than one of any or all of the illustratedelements, processes and devices.

Flowcharts representative of example machine readable instructions forimplementing the example service provider 120 of FIGS. 1, 2, and/or 2A,the example browser 165 of FIGS. 1, 2, 2A, and/or 3, the example centralfacility 170 of FIGS. 1, 2, 2A, and/or 4A, and/or the example databaseproprietor 180, 182 of FIGS. 1, 2, 2A, and/or 4 are shown in FIGS. 6, 7,8, 9, 10, and/or 11. In these examples, the machine readableinstructions comprise a program(s) for execution by a processor such asthe processor 1212 shown in the example processor platform 1200discussed below in connection with FIG. 12. The program may be embodiedin software stored on a tangible computer readable storage medium suchas a CD-ROM, a floppy disk, a hard drive, a digital versatile disk(DVD), a Blu-ray disk, or a memory associated with the processor 1212,but the entire program and/or parts thereof could alternatively beexecuted by a device other than the processor 1212 and/or embodied infirmware or dedicated hardware. Further, although the example program isdescribed with reference to the flowchart(s) illustrated in FIGS. 6, 7,8, 9, 10, and/or 11, many other methods of implementing the exampleservice provider 120 of FIGS. 1, 2, and/or 2A, the example browser 165of FIGS. 1, 2, 2A, and/or 3, the example central facility 170 of FIGS.1, 2, 2A, and/or 4A, and/or the example database proprietor 180, 182 ofFIGS. 1, 2, 2A, and/or 4 may alternatively be used. For example, theorder of execution of the blocks may be changed, and/or some of theblocks described may be changed, eliminated, or combined.

As mentioned above, the example processes of FIGS. 6, 7, 8, 9, 10,and/or 11 may be implemented using coded instructions (e.g., computerand/or machine readable instructions) stored on a tangible computerreadable storage medium such as a hard disk drive, a flash memory, aread-only memory (ROM), a compact disk (CD), a digital versatile disk(DVD), a cache, a random-access memory (RAM) and/or any other storagedevice or storage disk in which information is stored for any duration(e.g., for extended time periods, permanently, for brief instances, fortemporarily buffering, and/or for caching of the information). As usedherein, the term tangible computer readable storage medium is expresslydefined to include any type of computer readable storage device and/orstorage disk and to exclude propagating signals and transmission media.As used herein, “tangible computer readable storage medium” and“tangible machine readable storage medium” are used interchangeably.Additionally or alternatively, the example processes of FIGS. 6, 7, 8,9, 10, and/or 11 may be implemented using coded instructions (e.g.,computer and/or machine readable instructions) stored on anon-transitory computer and/or machine readable medium such as a harddisk drive, a flash memory, a read-only memory, a compact disk, adigital versatile disk, a cache, a random-access memory and/or any otherstorage device or storage disk in which information is stored for anyduration (e.g., for extended time periods, permanently, for briefinstances, for temporarily buffering, and/or for caching of theinformation). As used herein, the term non-transitory computer readablemedium is expressly defined to include any type of computer readablestorage device and/or storage disk and to exclude propagating signalsand transmission media. As used herein, when the phrase “at least” isused as the transition term in a preamble of a claim, it is open-endedin the same manner as the term “comprising” is open ended.

FIG. 6 is a flowchart representative of example machine-readableinstructions 600 which may be executed to implement the example serviceprovider 120 of FIGS. 1 and/or 2. Execution of the examplemachine-readable instructions 600 of FIG. 6 begins with the mediaidentifier 125 of the service provider 120 receiving the media from themedia provider 110 (block 610). In the illustrated example, the media isreceived as it is broadcast (e.g., live). However, in some examples, themedia is stored and/or cached by the media identifier 125.

The media identifier 125 of the illustrated example then identifies themedia (block 620). The media identifier 125 identifies the media byextracting metering data (e.g., signatures, watermarks, etc.) from themedia. Based on the extracted metering data, the media identifier 125generates metadata (block 630). In the illustrated example, the metadatais generated in an ID3 format. However, any other metadata format mayadditionally or alternatively be used. Further, in the illustratedexample, the metadata is generated based on the extracted metering data.However, in some examples, the metadata may be generated by querying anexternal source using some or all of the extracted metering data.

The media is then transcoded by the transcoder 130 of the serviceprovider 120 (block 640). In the illustrated example, the media istranscoded into an MPEG2 transport stream that may be transmitted viaHTTP live streaming (HLS). The metadata embedder 135 of the serviceprovider 120 embeds the metadata into the media (block 650). In someexamples, the metadata is encrypted prior to being embedded into themedia. In the illustrated example, the metadata is embedded into ametadata channel of the media. However, in some examples, the metadatamay be embedded in an ancillary data document, file, etc. that may beassociated with the media. For example, the metadata may be embedded ina manifest file (e.g., an M3U8 file), in a text track associated withthe media, etc.

The media is then transmitted by the media transmitter 140 of theservice provider 120 (block 660). In the illustrated example, the mediais transmitted using HTTP live streaming (HLS). However, any otherformat and/or protocol for transmitting (e.g., broadcasting, unicasting,multicasting, etc.) media may additionally or alternatively be used.

FIG. 7 is a flowchart representative of example machine-readableinstructions 700 which may be executed to implement the example browser165 of FIGS. 1, 2, and/or 3. Execution of the example machine-readableinstructions 700 of FIG. 7 begins with the browser 165 beinginstantiated (e.g., by being loaded by the client device 160). The mediapresenter 310 of the browser 165 then begins presenting media (block710) by, for example, loading a display object for presentation via theclient device 160. In the illustrated example, the display object is aQuickTime® object. However, any other type of display object mayadditionally or alternatively be used.

The event listener 320 of the browser 165 begins listening for an event(block 720). In the illustrated example, the event listener 320 listensfor a JavaScript event triggered by the media presenter 210. However, insome examples, the event listener 320 listens for any other event(s)such as, for example, a media change event, a user interaction event(e.g., when a user clicks on an object), a display event (e.g., a pageload), etc. If the event listener 320 does not detect an event, theevent listener 320 continues to listen for the event until, for example,the browser 165 is closed, a different webpage is loaded, etc.

If the event listener 320 detects an event, the metadata retriever 330of the browser 165 retrieves the metadata (block 730). In theillustrated example, the event listener 320 passes an event object tothe metadata retriever 330, which inspects the event object to retrievethe metadata. However, in some examples, the event listener 320 passesan identifier of an object (e.g., the media presenter 310 displayobject), which indicates the object from which the metadata retriever330 is to retrieve metadata. In the illustrated example, the metadataretriever 330 inspects a document object module (DOM) object to retrievethe metadata. However, in some examples, the metadata retriever 330inspects, for example, a timed text track, a metadata stream of the HLSmedia, etc. to retrieve the metadata. In the illustrated example, themetadata is formatted as an ID3 tag. However, any other format ofmetadata may additionally or alternatively be used. In some examples,the metadata retriever 330 retrieves operational information about themedia presenter 310 and/or, more generally, the browser 165. Theretrieved operational information may include, for example, informationabout whether the media presenter 310 is fully or partially visible(e.g., the media presenter 310 is fully viewable, the media presenter310 is 50% viewable, the media presenter 310 is not viewable, etc.),information about whether the media presenter 310 is in the foregroundor background, etc.

The metadata converter 340 of the browser 165 then converts the metadata(block 740) into a format for use by the transmitter 350 of the browser165. In the illustrated example, the metadata is converted from a binarydata format into a text format. In some examples, the metadata is parsedto identify portions (e.g., fields, sections, etc.) of interest of themetadata (e.g., a genre, an artist, a song title, an album name, atransmitting station/server site, etc.). In some examples, the metadataconverter 340 encrypts the metadata. Encrypting the metadata preventsthird parties (e.g., the database proprietor) from identifying themedia, while still permitting logging of impressions for associationwith demographics. In the illustrated example, the metadata converter340 adds a timestamp to the metadata prior to transmitting the metadatato the database proprietor 180, 182. Timestamping (e.g., recording atime that an event occurred) enables accurate identification and/orcorrelation of media that was presented and/or the time that it waspresented with the user(s) of the presentation device.

In some examples, the metadata may not undergo conversion beforetransmission by the transmitter (e.g., the metadata may be sent in theformat in which it is retrieved by the metadata retriever 330). In suchexamples, the database proprietor 180, 182, and/or the central facility170 converts the metadata by, for example, converting the metadata to adifferent format, parsing the metadata to identify portions of interestof the metadata, decrypting the metadata, etc. Conversion of themetadata by the database proprietor 180, 182, and/or the centralfacility 170 facilitates correlation of the media that was presentedwith an identifier identifying to whom the media was presented. In someexamples, the database proprietor 180, 182, and/or the central facility170 timestamps the metadata upon receipt. Timestamping the metadataenables accurate identification and/or correlation of media that waspresented and/or the time that it was presented with the user(s) of thepresentation device.

The metadata transmission location determiner 345 of the browser 165then determines a location to which the metadata should be transmitted(block 750). In the illustrated example, the location is determinedbased on a domain name included in the ID3 tag. However, any other wayof determining a location to transmit metadata may additionally oralternatively be used. An example process for determining the locationto transmit the metadata is disclosed in connection with FIG. 8, below.

The transmitter 350 then transmits the metadata to the locationidentified by the metadata transmission location determiner 345 (block750). In the illustrated example, the metadata is transmitted using anHTTP Post request. However, any other method of transmitting data and/ormetadata may additionally or alternatively be used. For example, a filetransfer protocol (FTP) instruction, an HTTP Get request, anAsynchronous JavaScript and extensible markup language (XML) (AJAX)message, etc., may be used to transmit the metadata. In some examples,the metadata is not transmitted to the database proprietor 180, 182,and/or the central facility 170. For example, the metadata may betransmitted to a display object of the client device 160 for display toa user. In the illustrated example, the metadata is transmitted inreal-time (e.g., streamed) to the database proprietor 180, 182. However,in some examples, the metadata may be stored (e.g., cached, buffered,etc.) for a period of time before being transmitted to the databaseproprietor 180, 182. In some examples, the transmitter 350 transmits theoperational data retrieved by the metadata retriever 330 from the mediapresenter 310. Transmitting the operational information enables theaudience measurement entity to compute additional media presentationmetrics (e.g., whether users listen to streaming audio with the mediapresenter 310 in the background, etc.).

FIG. 8 is a flowchart representative of example machine-readableinstructions 800 which may be executed to implement the example browser165 of FIGS. 1, 2, and/or 3. The example flowchart of FIG. 8 representsa process wherein the metadata transmission location determiner 345 ofFIG. 3 determines a destination to transmit metadata and/or useridentifier data via, for example, the dummy request (e.g., line 187 ofFIG. 1). Execution of the example machine-readable instructions 800 ofFIG. 8 begins when the metadata transmission location determiner 345determines whether the metadata included in the ID3 tag identified bythe metadata retriever 330 of FIG. 3 identifies a location to transmitthe metadata (block 810). In some examples, the ID3 tag includes a URLspecifying where the metadata should be transmitted. The URL mayidentify, for example, a preferred database proprietor 180, 182. If theID3 tag includes a URL specifying where the metadata should betransmitted (block 810), the metadata transmission location determiner345 uses the location (e.g., the URL) identified by the metadata (block815) to determine the destination of the dummy request.

However, in some examples, the ID3 tag does not identify the location totransmit the metadata. If the ID3 tag does not identify the location totransmit the metadata (block 810), the example metadata transmissionlocation determiner 345 determines whether the service provideridentifies the location transmit the metadata (block 820). In someexamples, the service provider 120, when implementing the SDK associatedwith the monitoring instructions implemented by the browser 165,specifies a database proprietor to which the metadata should betransmitted. In such an example, the metadata transmission locationdeterminer 345 uses the location identified by the service provider(block 825) to determine the destination of the dummy request.

In some examples, neither the metadata nor the service provider mayidentify the location where the metadata should be transmitted (blocks810, 820). In such an example, the metadata transmission locationdeterminer 345 uses a default location to transmit the metadata (block830) to determine the destination of the dummy request. The defaultlocation may be, for example, a preferred database proprietor such as,for example Facebook, Twitter, Experian, etc. In some examples, thedefault location may be the central facility 170. The examplemachine-readable instructions 800 of FIG. 8 then terminate, and thetransmitter 350 of FIG. 3 proceeds to transmit the metadata and useridentifier associated with the destination via the dummy request (block760 of FIG. 7).

FIG. 9 is a flowchart representative of example machine-readableinstructions 900 which may be executed to implement the example databaseproprietor 180, 182 of FIGS. 1, 2, 2A, and/or 4. In some examples, theexample instructions 900 of the illustrated example of FIG. 9 may beexecuted to implement the example central facility 170 of FIGS. 1, 2,2A, and/or 4A. Execution of the example machine-readable instructions900 of FIG. 9 begins when the HTTP server 410 of the database proprietor180 of FIG. 4 receives a dummy request from the browser (e.g. the dummyrequest 187 of FIG. 1) (block 910). The dummy request includes mediaidentifying metadata, and may additionally include user-identifying datasuch as, for example, the user identifier 166A, 166B. Based on thereceived user identifier and/or the absence of user identifier, the userID comparator 440 determines whether the user identifier 168A, 166Bidentifies a user known to the database proprietor 180 (block 920). Tomake such a determination, the user ID comparator 440 may query thedemographic information database 430 to determine whether a useridentifier and/or any other information associated with the cookie 166A,166B can be used to identify the user. If the cookie data cannot be usedto identify the user (block 920), the user ID comparator 440 determinesa next hop location to which the browser 165 should be directed (block930). The next hop location may be, for example, a different databaseproprietor 182, the central facility 170, etc. For example, in theillustrated example of FIG. 2, the database proprietor A 180 cannotidentify the user and, accordingly, identifies the database proprietor B182 as the next hop location. Using the next hop location, the HTTPserver 410 sends a redirect message to the browser 165 identifying thenext hop location (block 940). Again referring to FIG. 2, the redirectmessage is represented by line 191. In some examples, the browser 165may be directed to multiple database proprietors (e.g., a first databaseproprietor redirects the browser to a second database proprietor, whichredirects the browser to a third database proprietor, etc.).

If the user identifier data can be used to identify the user (block920), the user ID comparator 440 determines the user identifier (block950). The metadata processor 450 then stores the received metadata andthe associated user identifier in the metadata database 460. (block960). In the illustrated example, the metadata processor 450 stores themedia identifying metadata (e.g., the ID3 tag) and the user identifier.When storing the metadata and the user identifier, the metadataprocessor 450 may store an impression record in a similar fashion to,for example, the table 1070 of FIG. 10A. In some examples, the metadataprocessor 450 stores a timestamp to facilitate identification of thetime of presentation of the media.

The HTTP server 410 then transmits an acknowledgment message to therequesting client (block 970). Transmitting the acknowledgment messagenotifies the requesting client (e.g., the browser 165) that no furtheraction need be taken with respect to the dummy request. In someexamples, the database proprietor 180 sends a redirect messageinstructing the browser 165 to contact a second database proprietor 182even if the database proprietor 180 was able to identify the user. Suchredirection may enable different database proprietors, who may storedifferent types of demographic data (e.g., financial data, geographicdata, etc.), to collect a larger data set of demographic data than couldbe collected by a single database proprietor.

FIG. 10 is a flowchart representative of example machine-readableinstructions 1000 which may be executed to implement the exampledatabase proprietor 180, 182 of FIGS. 1, 2, 2A, and/or 4. Execution ofthe example machine-readable instructions 1000 of FIG. 10 begins whenthe metadata processor 450 selects metadata stored in the metadatadatabase 460 that is associated with a threshold number of users (e.g.,twenty users, one hundred users, etc.) (block 1010). The impression datamay be formatted in a similar fashion to, for example, the impressionrecords shown in the example table 1070 of FIG. 10A. The metadataprocessor 450 then determines user identifiers associated with theselected metadata (block 1020). Based on the identified useridentifiers, the metadata processor 450 aggregates demographicinformation associated with the identified user identifiers (block1030). The demographic information may be stored in a similar fashionto, for example, the demographic information shown in the example table1080 of FIG. 10B. The aggregated demographic information is transmittedin association with the selected metadata (e.g., the ID3 tag) to thecentral facility 170 by the metadata transmitter 470 (block 1040). Theaggregated demographic information and media identifier may betransmitted to the central facility in a format similar to, for example,the example table 1089 of FIG. 10C. The metadata processor 450 thendetermines whether additional metadata is stored in the metadatadatabase that meets the threshold requirements for transmission to thecentral facility 170 (block 1050). If additional metadata exists, themetadata processor selects the metadata (block 1010). If no additionalmetadata exists, the process terminates. While in the illustratedexample of FIG. 10 demographic information is transmitted to the centralfacility 170 independent of a request from the central facility 170, insome examples, the central facility 170 may request demographicinformation associated with particular metadata from the databaseproprietor 180.

FIG. 10 A is a table 1070 representative of impression data recorded bythe example database proprietor 180. The example table 1070 includes afirst column 1071 for storing a media identifier (e.g., an ID3 tag), asecond column 1072 for storing a user identifier, and a third column1073 for storing a timestamp. While in the illustrated example, threecolumns are shown, any other columns for storing any other informationmay additionally or alternatively be used such as, for example, a columnfor storing an Internet Protocol address of the client device, a columnfor storing a service provider identifier, etc.

In the illustrated example of FIG. 10A, the example table 1070 includesa first row 1074 of impression data, a second row 1075 of impressiondata, a third row 1076 of impression data, a fourth row 1077 ofimpression data, and a fifth row 1078 of impression data. However, anyother number of records may additionally or alternatively be stored. Forexample, the example table may include ten thousand rows of datacorresponding to ten thousand recorded impressions. In the illustratedexample of FIG. 10A, the first example row 1074 identifies that a firstmedia was presented to a first user (e.g., media 0001 was presented touser A). The second example row 1075 identifies that the first media waspresented to a second user. The third example row 1076 identifies thatthe first media was presented to a third user. The fourth example row1077 identifies that a second media was presented to the first user. Thefifth example row 1078 identifies that the second media was presented toa fourth user. In some examples, the media identifier (e.g., media 0001)is encrypted so that the database proprietor can determine that themedia identifier corresponds to the same media but cannot determine theidentity of the media.

FIG. 10B is a table 1080 representative of demographic informationstored by the database proprietor 180. The example table 1080 includes afirst column 1082 storing the user identifier (e.g., the user identifierof the first column 1072 of FIG. 10A), a second column 1083 storingfirst demographic information (e.g., an age), and a third column 1085storing second demographic information (e.g., an income). While in theillustrated example of FIG. 10B there are two columns storingdemographic information, any other number of columns storing any otherinformation may additionally or alternatively be used. For example,additional columns storing other demographic information (e.g.,ethnicity, mailing address, sex, etc.) may be used. Additionally oralternatively, columns storing user information (e.g., a user accountcreation date, a “last accessed” date, user preferences, etc.) may beused.

In the illustrated example, four user records are shown. A first userrecord 1085 represents user A. A second user record 1086 represents userB. A third user record 1087 represents user C. A fourth record 1087represents user D. While in the illustrated example of FIG. 10B, fouruser records are shown, any other number of records may additionally oralternatively be used. For example, the database proprietor may storefifty thousand records respectively associated with fifth thousandusers.

FIG. 10C is a table 1089 representative of aggregated media presentationinformation as transmitted to the central facility 170 by the databaseproprietor 180. As described in connection with FIG. 10, the databaseproprietor aggregates demographic information (e.g., the demographicinformation of the example table 1080 of FIG. 10B in association withthe media impression data of the example table 1070 of FIG. 10A). Theexample table 1089 represents aggregated demographic data showing anumber of impressions associated with various demographics and differentmedia identifiers.

The example table 1089 of FIG. 10C includes a first column 1090representing the media identifier. The example table 1089 includes asecond column representing a count (e.g., a sum) of the number of usersexposed to the media identified by the media identifier of the firstcolumn 1090 who are under the age of twenty. The example table 1089includes a third column representing a count (e.g., a sum) of the numberof users exposed to the media identified by the media identifier of thefirst column 1090 who are between the ages of twenty and forty. Theexample table 1089 includes a fourth column representing a count (e.g.,a sum) of the number of users exposed to the media identified by themedia identifier of the first column 1090 who are between the ages offorty and sixty. The example table 1089 includes a fifth columnrepresenting a count (e.g., a sum) of the number of users exposed to themedia identified by the media identifier of the first column 1090 whoare over the age of sixty. While in the illustrated example ages aredivided into ranges of twenty years, any other range (e.g., one year,two years, five years, ten years, etc.) may be used.

In the illustrated example of FIG. 10C, the example table 1089 includesa sixth column representing a count (e.g., a sum) of the number of usersexposed to the media identified by the media identifier of the firstcolumn 1090 who have an income under forty thousand dollars per year.The example table 1089 includes a seventh column representing a count(e.g., a sum) of the number of users exposed to the media identified bythe media identifier of the first column 1090 who have an income betweenforty thousand and eighty thousand dollars per year. The example table1089 includes an eighth column representing a count (e.g., a sum) of thenumber of users exposed to the media identified by the media identifierof the first column 1090 who have an income over eighty thousand dollarsper year. While in the illustrated example incomes are divided intoranges of forty thousand dollars, any other ranges and/or divisions mayadditionally or alternatively be used. Furthermore, while in theillustrated example of FIG. 10C demographic information for age andincome is aggregated, any other demographic information may additionallyor alternatively be aggregated. Further, although age and income areshown separately, other combinations are possible (e.g., persons age40-60 with income from 40 k-60 k per year).

FIG. 11 is a flowchart representative of example machine-readableinstructions 1100 which may be executed to implement the example centralfacility 170 of FIGS. 1 and/or 2. execution of the examplemachine-readable instructions 1100 of FIG. 11 begins when the centralfacility 170 receives metadata (which may be encrypted and/or formattedas an ID3 tag) and demographic information associated with the metadatafrom a database proprietor 180, 182 (block 1110). In the illustratedexample, the data receiver 481 of the example central facility 170receives metadata from the database proprietors 180, 182 without havingfirst requested such data from the database proprietors. That is, thedatabase proprietors 180, 182 send the associated demographicinformation to the central facility 170 on their own accord. Themetadata processor 451 of the example central facility 170 thendetermines whether data from additional database proprietors should bereceived before proceeding (block 1120). For example, while the datareceiver 481 of the example central facility 170 may have received datafrom a single database proprietor, receiving metadata and demographicinformation from multiple database proprietors may result in a moreaccurate report of the demographic exposure associated with thepresented media. In some examples, the media-identifying metadatareceived in association with the demographic information may beencrypted. In such examples, the metadata processor 451 decrypts theencrypted media-identifying metadata to enable identification of themedia.

If data has been received from a sufficient number of databaseproprietors (block 1120), the metadata processor 451 aggregates thedemographic data from the database proprietor(s) (block 1130). Themetadata processor 451 then generates a media presentation report basedon the metadata and the aggregated demographic information (block 1140).

FIG. 12 is a block diagram of an example processor platform 1000 capableof executing the instructions of FIGS. 6, 7, 8, 9, 10, and/or 11 toimplement the example service provider 120 of FIGS. 1 and/or 2, theexample browser 165 of FIGS. 1, 2, and/or 3, and/or the example databaseproprietor 180, 182 of FIGS. 1, 2, and/or 4. The processor platform 1200can be, for example, a server, a personal computer, a mobile device(e.g., a cell phone, a smart phone, a tablet such as an iPad™), apersonal digital assistant (PDA), an Internet appliance, a DVD player, aCD player, a digital video recorder, a Blu-ray player, a gaming console,a personal video recorder, a set top box, or any other type of computingdevice.

The processor platform 1200 of the illustrated example includes aprocessor 1212. The processor 1212 of the illustrated example ishardware. For example, the processor 1212 can be implemented by one ormore integrated circuits, logic circuits, microprocessors or controllersfrom any desired family or manufacturer.

The processor 1212 of the illustrated example includes a local memory1213 (e.g., a cache). The processor 1212 of the illustrated example isin communication with a main memory including a volatile memory 1214 anda non-volatile memory 1216 via a bus 1218. The volatile memory 1214 maybe implemented by Synchronous Dynamic Random Access Memory (SDRAM),Dynamic Random Access Memory (DRAM), RAMBUS Dynamic Random Access Memory(RDRAM) and/or any other type of random access memory device. Thenon-volatile memory 1216 may be implemented by flash memory and/or anyother desired type of memory device. Access to the main memory 1214,1216 is controlled by a memory controller.

The processor platform 1200 of the illustrated example also includes aninterface circuit 1220. The interface circuit 1220 may be implemented byany type of interface standard, such as an Ethernet interface, auniversal serial bus (USB), and/or a PCI express interface.

In the illustrated example, one or more input devices 1222 are connectedto the interface circuit 1220. The input device(s) 1222 permit(s) a userto enter data and commands into the processor 1212. The input device(s)can be implemented by, for example, an audio sensor, a microphone, acamera (still or video), a keyboard, a button, a mouse, a touchscreen, atrack-pad, a trackball, isopoint and/or a voice recognition system.

One or more output devices 1224 are also connected to the interfacecircuit 1220 of the illustrated example. The output devices 1224 can beimplemented, for example, by display devices (e.g., a light emittingdiode (LED), an organic light emitting diode (OLED), a liquid crystaldisplay, a cathode ray tube display (CRT), a touchscreen, a tactileoutput device, a light emitting diode (LED), a printer and/or speakers).The interface circuit 1220 of the illustrated example, thus, typicallyincludes a graphics driver card, a graphics driver chip or a graphicsdriver processor.

The interface circuit 1220 of the illustrated example also includes acommunication device such as a transmitter, a receiver, a transceiver, amodem and/or network interface card to facilitate exchange of data withexternal machines (e.g., computing devices of any kind) via a network1226 (e.g., an Ethernet connection, a digital subscriber line (DSL), atelephone line, coaxial cable, a cellular telephone system, etc.).

The processor platform 1200 of the illustrated example also includes oneor more mass storage devices 1228 for storing software and/or data.Examples of such mass storage devices 1228 include floppy disk drives,hard drive disks, compact disk drives, Blu-ray disk drives, RAIDsystems, and digital versatile disk (DVD) drives.

The coded instructions 1232 of FIGS. 6, 7, 8, 9, 10, and/or 11 may bestored in the mass storage device 1228, in the volatile memory 1214, inthe non-volatile memory 1216, and/or on a removable tangible computerreadable storage medium such as a CD or DVD.

From the foregoing, it will be appreciated that the above disclosedmethods, apparatus and articles of manufacture enable monitoring ofmedia presentations and association of demographic information providedby one or more database proprietors with the same. In particular, mediaidentifying metadata (which may be encrypted and/or formatted as an ID3tag) and user identifying information is transmitted to databaseproprietors by client devices in response to detecting a mediapresentation. The database proprietors aggregate demographic information(based on the user identifying information) in association with thepresented media, and report the demographic information and themedia-identifying information to an audience measurement entity.

Although certain example methods, apparatus, and articles of manufacturehave been disclosed herein, the scope of coverage of this patent is notlimited thereto. On the contrary, this patent covers all methods,apparatus, and articles of manufacture fairly falling within the scopeof the claims of this patent.

What is claimed is:
 1. A method to measure exposure to streaming media,the method comprising: detecting, by executing an instruction with aprocessor, metadata associated with streaming media presented at aclient device; extracting, by executing an instruction with theprocessor, data from a first field of the metadata; processing, byexecuting an instruction with the processor, the data from the firstfield of the metadata to generate a first request directed to a firstinternet domain, the first internet domain based on the data, the firstrequest including a media identifier from a second field of themetadata, the second field of the metadata separate from the first fieldof the metadata, the media identifier identifying the streaming media;and sending, in response to the detection of the metadata, the firstrequest from the client device to the first internet domain.
 2. Themethod as described in claim 1, wherein the streaming media is receivedfrom a service provider, and the first internet domain is determinedbased on information provided by the service provider.
 3. The method asdescribed in claim 1, wherein the first internet domain is specified bya universal resource locator.
 4. The method as described in claim 1,further including extracting the metadata from a metadata stream of thestreaming media.
 5. The method as described in claim 1, wherein themetadata is to cause the client device to send a second request for amonitoring instruction, the monitoring instruction to cause the clientdevice to send the first request.
 6. The method as described in claim 1,further including gathering operational information of a media presenterof the streaming media, the first request to include the operationalinformation.
 7. The method as described in claim 1, wherein the sendingof the first request includes sending user-identifying data.
 8. Anapparatus to measure exposure to streaming media, the apparatuscomprising: a metadata retriever to retrieve metadata associated withstreaming media presented at a client device, the metadata retriever toextract data from a first field of the metadata; a metadata transmissionlocation determiner to determine a first internet domain to transmit themetadata, the first internet domain determined based on the data fromthe first field of the metadata; and a transmitter to transmit a firstrequest to the first internet domain, the first request including amedia identifier from a second field of the metadata anduser-identifying data, the user-identifying data being accessible at thefirst internet domain, the second field of the metadata separate fromthe first field of the metadata, the media identifier identifying thestreaming media, the transmitter to receive a redirection message fromthe first internet domain, the transmitter to send, in response to theredirection message, a second request to a second internet domainspecified by the redirection message, the transmitter to provide seconduser-identifying data to the second internet domain.
 9. The apparatus asdescribed in claim 8, further including a media presenter to present thestreaming media at the client device.
 10. The apparatus as described inclaim 9, further including an event listener to listen for an eventtriggered by the media presenter, the metadata retriever to retrieve themetadata in response to detection of the event.
 11. The apparatus asdescribed in claim 10, wherein the event is a media presentation event.12. The apparatus as described in claim 8, further including a metadataconverter to convert the metadata into a payload of the first request.13. The apparatus as described in claim 8, further including auser-identifying information store to store the user-identifying data.14. The apparatus as described in claim 13, wherein the user-identifyingdata is cookie data.
 15. A tangible machine-readable storage disk orstorage device comprising instructions which, when executed by aprocessor, cause a client device to at least: detect metadata associatedwith streaming media; extract data from a first field of the metadata;process the data from the first field of the metadata to generate afirst request directed to a first internet domain, the first internetdomain based on the data, the first request including a media identifierfrom a second field of the metadata, the second field of the metadataseparate from the first field of the metadata, the media identifieridentifying the streaming media; send, in response to the detection ofthe metadata, the first request to the first internet domain.
 16. Thetangible machine-readable storage disk or storage device as described inclaim 15, wherein the streaming media is received from a serviceprovider, and the instructions cause the client device to determine thefirst internet domain based on information provided by the serviceprovider.
 17. The tangible machine-readable storage disk or storagedevice as described in claim 15, wherein the first internet domain isspecified by a universal resource locator.
 18. The tangiblemachine-readable storage disk or storage device as described in claim15, wherein the instructions, when executed by the processor, cause theclient device to extract the metadata from a metadata stream of thestreaming media.
 19. The tangible machine-readable storage disk orstorage device as described in claim 15, wherein the instructions, whenexecuted by the processor, cause the client device to gather operationalinformation of a media presenter of the streaming media, the firstrequest to include the operational information.
 20. The tangiblemachine-readable storage disk or storage device as described in claim15, wherein the instructions, when executed by the processor, cause theclient device to send the first request including user-identifying data.